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7 Alternatives To Spending Your Marketing Resources on SEO

Alternatives to Spending Your Marketing Resources on SEO Play Lois Lane (or Clark Kent) Offer to write a monthly column or report for a publication that covers your industry – pro bono. For the first time since 1978, fewer than 40,000 people are working staff jobs in newspaper newsrooms. That's a 30 percent drop since 200o'and newspapers employ about the same number of journalists today as they did in the late 1970s, and they're paying for them with roughly the same amount of advertising revenue as in the 1950s.? 85 Billions of 2011 Dollars in Revenue Employees by Year 70 55 40 25 10 1950 1960 1970 1980 1990 2010 2000 2000 2010 Retain Good Design 2 People love looking at, engaging with and sharing good-looking things – photographs, videos, info- graphics, visuals. In a recent test, 94% of people listed factors related to web design as reasons why they rejected or mistrusted a website. Design vs Content Distrust 6% Distrust Caused by Design 94% Distrust Caused by Content 3) 3 Find an Advocate When hiring a public relations person, make sure you have an advocate, not just a PR person -there's a big difference. There's a lot of clutter out there.. you'll want to make sure your message is standing out amongst all the noise. Approximate Press Releases per day, Distributed in 2009 PR Web Marketwire PR Newswire Businesswire 250 500 750 1000 Get Face-to-Face 4 An email introduction to a jourmalist or a potential business connection is fine of course, but meeting face-to-face is so much more powerful. It puts a context to everything. So make it a point to attend industry mixers and networking events. 93% 7% Since 7% of our face-to-face communication is in our words, 93% of face-to-face communication is in our gestures, facial expressions, body language and eye contact – that doesn't come through on emails, texts and phone calls.5 5 Stay Top-of-Mind Stay top-of-mind with your contacts by reaching out every so often with news, events, or funny anecdotes about the things you know they're interested in. 150 Dunbar's Number: a suggested cognitive limit to the number of people with whom one can maintain stable social relationships - approximately 150 people. Get Chatty 6 Follow the bloggers in your space and make an effort to comment on articles that you like or disagree with. Blogs of the World in Relation to Bloggers in the US U.S.A. The World 156 Million On 16 February 2011, there were over 156 million public blogs in existence." 30 Million 7 Give it Away Offer your content – writing, videos, infographics – to editors and bloggers. Share what you create to increase inbound links! Measured in Bytes Kilobyte Megabyte Gigabyte x 50,000,000,000,000 Terabyte Petabyte Vimeo Bandwidth 40 x 1015 40 x 105 40 x 105 40 x105 40 x 105 200х 1015 In 2012, Vimeo served 200 Petabytes worth of video. That's about 50 trillion (50,000,000,000,000) Instagram selfies.10 1 Pew's annual "State of the News Media" report. 2 bers-show-that-newspapers-are-indeed-doing-more-with-less/ 3 "Trust and Mistrust of Online Health Sites" study – 4 5 6 "Unravelling the size distribution of social groups with information theory on complex networks" – http://arx- 7 8 9 10 We're assuming this is a low resolution file, saved from the web at about 400 KB

7 Alternatives To Spending Your Marketing Resources on SEO

shared by aubreybeck on Jun 18
Startups should forget SEO and play Lois Lane instead. Here are 7 better ways to spend your marketing resources. A great strategy for enhancing your company’s presence would be to maintain a stro...


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