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6 Sure-Fire Steps to Raise More With Your Special Events

FUNDRAISING REVENUES HAVE BEEN FLAT FOR 40 YEARS! U.S. GDP U.S. giving Relative to the U.S. Gross Domestic Product 1972 2012 CURRENT STATISTICS 1.5* $316.23 %24 million billion tax-exempt organizations in the United States donated to charitable causes HOW CAN YOU MAKE YOUR FUNDRAISING EVENTS STAND OUT? 6 SURE-FIRE STEPS to raise MORE with your special events Ask Key Questions • Who is my audience? • What type of event will attract this audience? • What is the purpose of the event? • What is the best venue to attract the right crowd? • How can I streamline workload to minimize stress? • What is the key theme and call-to-action to encourage response? Define Measurable Goals • Raise money – what is the $ goal? • Increase supporter lists - how big are your current lists? By what percentage do look to increase them? you • Attendance - is there a capacity issue? How many more prospects will you target? • Attract new donors and sponsors – what is your pre- and post-event strategy? 3 4 Set a Budget • How much will you spend to reach • Is this a reasonable amount given your priorities? • Be sure to include a contingency for unexpected charges or overruns. your goals? Design a Dynamic Experience Online giving increased by 14% to $2.1 billion in 2012* Take advantage of this trend in online giving! Create a digital media mix to promote your event. Make your event a dynamic, engaging experience. • Invitations and e-vites Digital and/or online ad journal • Event website • Event webpage • Online registration • Social media Promote! !! • Outreach to local media • Calls to influential supporters Flyers or posters in key places Everywhere online • Your website (you can use a widget or a button) • Your email • Your sponsors' websites • Your e-newsletters • Your social media outposts @ Collateral materials • Email marketing @ • Your corporate sponsors – work with them on ways to engage their employees • Your biggest fans – ask your most loyal supporters to spread the word to their networks on your behalf - +14% Post-Event Analysis, Engagement and Relationship Building Study data using reporting tools from your event management systems. • Get feedback from staff, sponsors and attendees to assess what worked - and what didn't. Record and share this information within your organization. • Re-engage participants – from sponsors to volunteers, and attendees to donors. • Make selected 'Thank You' phone calls and extend a follow-up invitation to get involved. • Reach out to the new participants with organizational information and future invitations. Report back to everyone on the impact of the event on your key issue and goal. EVENTJOURNALinc. 700 Hicksville Road, Suite 104 • Bethpage, NY 11714 your event. our expertise Source: National Center for Charitable Statistics 000000000 *Source Blackbaud, Network for Good and PayPal study reported in The Chronicle of Philanthropy Source: Giving USA 2013

6 Sure-Fire Steps to Raise More With Your Special Events

shared by eventjournal on Jan 22
6 easy-to-follow steps to make your fundraising events stand out. Rise above the noise and raise more money with your special events.


Event Journal


Event Journal


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