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6 Steps to Integrating Big Data & Market Research

flexMR The Insight Engine: Integrating Big Data and Market Research TRANSACTIONAL DATA ORDERING SYSTEMS SOCIAL MEDIA ENTERPRISE DATA 1 Collect < PREPERATION > Start by collating sources in a single data warehouse 0||10| 2 Predict. < BIG DATA > Analyse big data to find consistent behavioural trends · Use predictive analytics to test trends for reliability • Project the impact of trends on your bottom line Select < BIG DATA > • Group participants by likelihood of adoption of the discovered trend · Invite selected consumers to take part in qualitative research tasks 4 E Focus Explain attitudes and values behind the big data trend Use diary studies, focus groups and communities • Build human-centric stories from responses Formulate hypothesis to scale Scale Pick key threads from qualitative stories to test across a larger sample • Analyse results to confirm or deny hypothesis 6. Revise Integrate quant feedback into the big data warehouse ·Use results to home and improve predictive capability Repeat the process to stay ahead of the competition flex MR

6 Steps to Integrating Big Data & Market Research

shared by FlexMR on Apr 29
Big data and market research are two information gathering tools that businesses must employ to succeed in the modern age. In terms of how they function within an organisation, there are two main scho...


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