6 Situations When Animated Videos Work Best

wideo.co 6. Situations When Animated Videos Work Best 01 When you need to increase your client base Show exactly how your product or service makes your customers' lives easier. Deliver a clear message Portraying a real problem and solution will grab your to your audience and prove you are an expert audience's attention, in your field. especially when visiting your website for the first time. 4/10 shoppers visited a store online or in-person after watching a video 02 When you need to boost your email marketing strategy Make your offer stand out and more engaging. Including video in an email can Continuous use of video increase click- will get your customers excited each time your message lands in their inbox. through rates 200-300% 03 When you need to make a topic more engaging of information transmitted to the 90% brain is visual. Visuals are processed 60,000x faster in the brain than text. Simplify Replace complex theories and make them more fun. boring, heavy text with powerful images and emotional audio. 04 When you are low on funds or in the very first stages of starting up Traditional video Video agencies can Overcome a lack office productions require charge anywhere from space or on-screen talent pricey set designs, $5,000-$15,000 with an animated video. location shoots, and 1:20 minute paying models or spokespersons. video. Advertise your brand Total control over the well and give it a environment and physics professional look. in an animated world. 75% of executives told Forbes that they watch work-related videos on business websites at least once a week 05 When describing a process that's not people-driven Ability to foster emotions Allows you to give Viewers retain 95% of when you can't focus on personality and human a message when they the people behind a characteristics to watch it in a video product. otherwise inanimate compared to 10% when objects. reading it in text. 06 When you need to boost your website traffic Creates more engagement, confidence, and commitment to your products or services. 60% of consumers will watch videos if they're available. Sources: creativeclickmedia.com wistia.com/blog www.creativebloq.com invodo.com/resources/statistics webmarketinggroup.co.uk forrester.com wideo.co billiondollargraphics.com franchising.com unbounce.com wideo.co Infographic created by Wideo.co graphic design by @agustinesperon Sept 2014