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6 Simple Steps to a Successful Email Marketing Campaign

6Sh O Simple Steps to a Successful Email Marketing Campaign 1 Determine the goal of your campaign Without a goal, it will be hard to get meaningful results Some campaign goals could include: Boosting engagement Raising brand awareness Welcoming new subscribers Re-engaging existing subscribers Launching a new product or service Notifying subscribers of new content Segmenting subscribers 2 Choose your target audience Once the goal of your email marketing campaign has been established, it will be easier to determine the exact type of audience you want to target. 3 Segment your audience Not everyone will be interested in every single email or promotion you're running. 111 111 Different ways to segment your audience include: · Location Buying behauiour Open rate Stage in the sales funnel Past purchases · Interests Engagement Choose your target audience Offering downloadable PDFS or a free trial that will benefit your target audience in some way or another in exchange for an email address is a great way to show new subscribers that you have something valuable to offer. 5. Create content and copy If you have an email sequence in mind, make sure you map it out, with a crystal clear idea of the purpose and goal of each email. 6 Test, track, and analyse results Keep a record of what kind of content people engaged with, and what they didn't like so much. You can do this using the reporting on your ESP, or Google Analytics. If you haven't already got an ESP,

6 Simple Steps to a Successful Email Marketing Campaign

shared by olivawilson362 on Jun 27
Target audience and segmented your email list accordingly, it’s time to work on the content of your email marketing campaign. #Email_Marketing #SEO #SEM #Social_Media_Marketing




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