6 Reasons Why Referred Customers Are Your Best Customers

PRESENTS 6 REASONS WHY REFERRED CUSTOMERS -ARE YOUR BEST CUSTOMERS THEY HAVE... THEY ARE... 10 1 15 4-5x 4 points higher NPS (Net Promoter Score) more likely to refer new customers Justin NON-REFERRED REFERRED NON-REFERRED REFERRED CUSTOMER CUSTOMER CUSTOMER CUSTOMER 2 25% 18% 5 higher LTV (lifetime value) less likely to churn TRUST ME! 36 3 20% 25% 6 100 GENUINE LEATHER higher AOV (average order value) each year more profitable Sources (1) Deal, David. "Workhorses and Dark Horses: Digital Tactics for Customer Acquisition." Gigaom Research, 26 June 2014 http://go.extole.com/GigaOM-Research.html. 2) Schmitt, Philipp, Bernd Skiera, and Christophe Van Den Bulte. "Referral Programs and Customer Value." Journal of Marketing 75 (2011): 46-59. http://www.extole.com/blog/referral-marketing-customers-significantly-more-valuabl e-loyal-ama-study/. (3) “Perfect for You: A Survey of Referrals and Other Top Retail Channels." Extole, 22 Oct. 2014. Extole helps marketers acquire valuable new customers at scale through refer-a-friend programs. Our platform powers over 500 brands. Learn more at www.extole.com O EXTOLE (4) "AAA Northern California, Nevada & Utah Division Drives Higher Premiums with Referrals." Extole, 31 March 2014. http://go.extole.com/rs/extole/images/ExtoleCaseStudyAAA.pdf