6 Differences between Social and Traditional CRM

6 DIFFERENCES BETWEEN SOCIAL AND TRADITIONAL CRM (Customer Relationship Management) Customer Relationship Management is the most important frontline task in any corporation. Due to the development in technologies, the way of maintaining the relationship with customers has evolved. Statistics 71% 23% 26% 28% 28% of online adults use Facebook of online adults use Instagram use Pinterest use Linkedin usé Twitter The evolution of technology is happening at a fast pace, with the undeniable fact that people are getting more attached to their smartphones nowadays, This has made the communication through social media easier.than before, thus proving that social CRM is gradually taking over the place of traditional CRM. Traditional CRM Social CRM Traditional way of communication with customers and prospects - phone calls, emails, or live meetings. Modern way of communication with customers and prospects - Twitter, LinkedIn, Google Plus, etc. f8+in One-to-one communication. One-to-many communication. Non-real-time engagement. Real-time engagement. Only able to manage the data of customers and prospects. Focuses more on the engagement with customers and prospects. Unable to evaluate the behavior of the customers and prospects. Able to evaluate the behavior of the customers and prospects. Includes only the tracking on the outreach history with the customers and prospects. Includes the information on the history of social stream, keyword mentions, sentiment tracking, and outreach history through any social media platforms.