55% of MCI users do not actively consume Competitive Intelligence

contify 55% of MCI users do not actively Daily 23% consume CI Not Active 55% Weekly 9% Monthly 11% According to our survey, 23% of the expected users consume Market & Competitive Intelligence daily. Quarterly 2% Challenge The MCI process ends at the distribution. Adoption is usually an afterthought. Jobs to be Done This challenge can be addressed through JTD framework. In JTD, we evaluate the users & how their job goals can be achieved with MCI. A 金 Leadership & Corporate Strategy PR/Corporate Communication Product/ R&D Procurement Sales & Marketing Conclusion Adoption of the MCI is the missed element of the MCI process. This can be resolved through JTD framework which implies that different functions or teams rely on different intelligence for making decisions to meet their job goals effectively. © www.contify.com