The 50 Most Iconic Brand Mascots

50 MOST ICONIC BRAND MASCOTS Household Food Drink O Entertainment I| Restaurant to Aleksandr Orlov Andrex Puppy Animal Compare the Market Andrex Peperami "Simples" Aleksandr, Sergei, Oleg, Yakov, "Be kind to your behind" "Peperami: it's a bit of an The Andrex puppy is in fact a animal" Until 2010, Animal was voiced by Bogdan, Maiya and Vassily make up the furry faces of Compare the Meerkat... I mean, Market. Labrador Retriever and first appeared in 1972. British actor and comedian Ade Edmondson. Bear Family Captain Birdseye Birds Eye Bertie Bassett Charmin Liquorice Allsorts "We all go. Why not enjoy the go?" "Only the best for the captain's table" The iconic skipper was played by "All sorts love Allsorts and Bassett's make 'em best!" The Charmin bear was created in Made up of Liquorice Allsorts, 2000 and there is now an entire Bertie Bassett now also features as actor John Hewer until 1998. family: parents Molly and Leonard and their children, Bill, Amy and Dylan. a sweet himself. Caramel Bunny Captain Morgan Captain Morgan Chester Cadbury's Caramel Cheetos "Still got it" In 2009, the Caramel Bunny was "To life, love and loot" "Take a Cheetos break" The brand is named after the Chester Cheetah is rumoured to 17th-century Welsh privateer of the Caribbean, Henry Morgan. voted the 3rd sexiest cartoon have been created by Hawley character of all time. Pratt, who also created the Pink Panther cartoon. Chip The Wolf Chuck E. Cheese 11 Churchill Cookie Crisp Chuck E. Cheese's Churchill "Oh yes!" The nodding dog has appeared in adverts with celebrities including "Where a kid can be a kid!" "Coooookie Crisp! Next time, it's mine!" In 2012, Chuck E. Cheese was Originally a sidekick for the Cookie given a makeover to look more like the lead singer of Bowling for Soup, Jaret Reddick. Crook and called Chip The Dog, Dawn French and Martin Clunes. Chip was redesigned in 2005 - becoming a wolf and the main mascot. Coco the Monkey Colonel Sanders 11 Cornelius 'Corny' Rooster Coco Pops KFC Kellogg's Corn Flakes "Finger lickin' good" Colonel Sanders is not only KFC's "I'd rather have a bowl of Coco "Sit down to a familiar face" Pops!" Known as Cocoa Krispies in much of the world, Coco the Monkey Cornelius has been the spokescharacter for Corn Flakes since 1957, though he has rarely spoken in adverts. mascot but also its founder - opening the first store in 1952. became the mascot in 1991. While in 1963, Snagglepus had a stint in the role. Dulux Dog Duracell Bunny Felix Dulux Duracell Felix "You find the colour, we'll "No battery is stronger longer" The battery brand mascot first "Cats like Felix like Felix" match it" The black and white cat has Introduced to ad campaigns in become synonymous with the pet 1961, the Dulux Dog is an Old appeared in 1973 and plays on the food and in Latin its name means English Sheepdog - those used in idea that rabbits can function for a "lucky' or 'happy'. adverts tend to be breed long time. champions. hanry Geoffrey Henry Honey Monster Toys 'R' Us Henry Hoover Honey Monster Puffs "There's millions says Geoffrey, all under one roof" Despite first appearing in 1960, Geoffrey wasn't given a name until the 1970s; a few years later he received a family: wife Gigi, daughter Baby Gee and son Junior. "I love my hoover" Since its release in 1980, Henry has been joined by a family of hoovers - Hetty, Harry, James, Charles and George. "Don't tell 'em about the honey, mummy" The original brand name 'Sugar Puffs' was scrapped in 2014 amid growing concern over the sugar content of cereals. It now takes its name from its famous mascot, who first appeared in 1976. Joe Camel Jolly Green Giant Julius Pringles Camel Green Giant Pringles "I'd walk a mile for a Camel!" "Ho ho ho" "Once you pop, you can't stop" Pringles tubes are adorned with the cartoon, moustachioed head of Camel was accused of using the A 55-foot statue of the Jolly Green mascot to target children, which led to its eventual scrapping in Giant stands in Blue Earth, Minnesota - close to 'The Valley of 1997. the Jolly Green Giant'. Julius Pringle and contain crisps that are all equally sized. Kool-Aid Man Mario Lucky the Leprechaun Lucky Charms Kool Aid Nintendo "Oh yeah!" In the 80s Kool-Aid Man became "They're magically delicious!" Lucky the Leprechaun first appeared in 1963 and was voiced "Now you're playing with power!" such a popular figure that he Since his creation in 1981, Mario has appeared in more than 200 Nintendo video games. starred in his own Marvel comic by American actor Arthur book series. Anderson until 1992. MICHELIN Michelin Man Milkybar Kid Miss Chiquita Michelin Milkybar Chiquita "Quite possibly, the world's perfect food®" Known as the 'First Lady of Fruit', Miss Chiquita was originally an "Nunc est bibendum" "The Milkybars are on me" Dressed in a cowboy costume, this Also known as Bibendum, the Michelin mascot is made up of blond haired mascot is as famous tyres and represents the company for his looks as his catchphrase. in over 150 countries. animated banana created in 1944. Monkey Mr Muscle Mr Peanut PG Tips Mr Muscle Planters "Loves the jobs you hate" The iconic mascot was given a "Naturally remarkable" In 1916, 14 year-old Antonio Gentile won a competition to draw "Put the kettle on" Voiced by comedian Ben Miller, Monkey has been the face of PG Tips since 2006, appearing alongside his comedy partner Johnny Vegas. makeover when he went from a puny man to a superhero-style character. Planters' logo alongside an artist - resulting in Mr Peanut. Mr Sheen Mr. Tayto Pillsbury Doughboy Pillsbury Doughboy Sheen Tayto "Mr Sheen shines umpteen "The original Irish crisp" "Nothin' says lovin' like something from the oven" Otherwise known as Poppin' Fresh, things clean" As part of an ad campaign, Mr Tayto stood as a fake candidate in The aircraft flown by Mr Sheen is a First World War biplane. the 2007 Irish General Election. It the mascot is a popular figure in is thought that some people American culture, referenced in everything from The Golden Girls to The Simpsons. actually tried to vote for him! Rich Uncle Pennybags Quicky Nesquik Red & Yellow M&M's Monopoly "Nesquik makes milk fun" The Nesquik Bunny is voiced by "Melts in your mouth, not in your hand" There are currently 6 'spokescandies' for M&Ms, each "Own it all" Sometimes known as Mr actor Barry Gordon, who has also Monopoly, the mascot for the popular board game first appeared during the 1930s. voiced cartoon characters in The representing a different variety of the product. Smurfs, Tom & Jerry Kids and Teenage Mutant Ninja Turtles. CLUSH Slush Puppie Slush Puppie Ronald McDonald Snap, Crackle & Pop McDonald's Kellogg's Rice Krispies "Snap! Crackle! Pop! Rice Krispies!" "I'm lovin' it" The Slush Puppie was invented in The famous clown first appeared in 1963 and his friends include the Ohio in 1972. Since then over 175 billion cups have been sold across The trio made their TV debut in Hamburglar, Mayor McCheese and Europe. 1955 and are named after the Grimace. noises the cereal is said to make once milk is added. SINCE I912 Sun-Maid Girl Tea Folk The Gecko Sun-Maid Raisins Tetley GEICO "Just grapes & sunshine" The iconic figure seen on Sun-Maid "That's better. That's Tetley." "It's so easy a caveman could The Tetley's Tea Folk include Gaffer, Sydney, Maurice, Clarenze, do it" raisins packaging since 1916 is based on a real person, Lorraine Collett Petersen who was spotted in California the previous year. The idea of The Gecko came from Gordon, Tina and Archie - all of the mispronunciation of GEICO. whom were turned into collectable figurines in the 1990s. The Laughing Cow Tony the Tiger Kellogg's Frosties Uncle Ben The Laughing Cow Uncle Ben's "It really does make a difference" "Have you laughed today?" Known as 'La vache qui rit' in its native France, the original Laughing Cow image was drawn by Jules Bel, founder of cheese "They're g-r-r-r-e-a-t" Tony has been voiced by a number of actors, most notably the late The image of Uncle Ben is thought Thurl Ravenscroft and Lee to be modelled on Frank Brown, a Marshall. maître d' at a Chicago restaurant. manufacturers the Bel Group. Sources: Wendy's Girl Wenlock & Mandeville Wendy's London 2012 "Now that's better" "Inspire a generation" The name and mascot for the The official mascots of the 2012 burger joint is based on Melinda Lou Thomas, daughter of founder Summer Olympic and Paralympic glotech Games starred in a series of making it easy Dave Thomas, who was given the animated shorts featuring Olympic nickname 'Wendy' as a child. athletes.

The 50 Most Iconic Brand Mascots

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A rundown of the 50 most recognisable figures in marketing. From Tony the Tiger to the Sun-Maid Girl - how many do you recognise?


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