50% of Consumers Value a Brand

labo 42 asked 1,000 social media users how they felt about Liking brands on Facebook. LIKE US! Behold the world of Facebook, where the opportunity for brands to interact with consumers depends entirely on the sacred "Like." FIRST OF ALL. 87% of people Like brands on Facebook While 13% do not THOSE WHO BRANDS SAY. Facebook is a good place to interact with brands -82% BRAND Out of these people feel brands listen to 35% them more on Facebook I feel more connected to the brand on Facebook Have Liked a brand just because a friend did BRAND 69% 75% The brand's Facebook page is more useful than its website BRAND 50% BIGGEST MOTIVATORS IN LIKING A BRAND ON FACEBOOK ARE. Loyal Free giveaways Brand Promotions/discounts Other customer trust 34% 21% 14% 11% 20% TOP 3 WAYS CONSUMERS INTERACT WITH BRANDS ON FACEBOOK. Like/comment Print off coupons Learn about on brand's page new products HAVE SAVED 1O MONEY. AS A RESULT OF LIKING BRANDS ON FACEBOOK F Out of those people 1 66% | 17% Saved $20 or more in the past year. Have saved more than $100! 46% Liked a brand, but had no intention to buy from them But why? 52% 46% 24% FREE FREE Wanted a Like, but can't afford, the brand's products Liked a brand to free item help out a friend 73% HAVE UNLIKED BRANDS BECAUSE 1. Brand posted too frequently 2. Stopped liking the brand 3. Bad customer experience 22% HAVE BEEN TOO EMBARRASSED TO LIKE A CERTAIN BRAND Top 3 products people are embarrassed about: XXX 1. Adult novelty items т 2. Diet/weight loss products 1-| 3. Health & wellness TOP 3 WAYS BRANDS COULD GET NON-LIKERS TO LIKE THEM ON FACEBOOK FREE 1. More giveaways 2. Post less often 3. Let me hide that I Like the brand WHY DON'T YOU LIKE BRANDS ON FACEBOOK? They clutter my newsfeed 47% Don't want to be contacted 36% Concerned about my privacy 30% I only post things relevant to my life 27% lab For custom research studies and infographics, please contact us at [email protected]. CC Market Research, Smarter,