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5 Ways Your Website is Losing You Customers (and 5 Easy Fixes)

5 WAYS YOUR WEBSITE IS LOSING YOU CUSTOMERS +5 eaoy fixes THERE'S NO CALL-TO-ACTION If you don't give your potential customers a specific action to take, they most likely won't come up with one on their own. Do you want them just "checking things out," or converting into customers? The Fix: What's the one action you'd like people to take on your site? Make a purchase? Come into your physical location? Give you their email address? Whatever it is, design the whole site to funnel people to that action. YOUR WEBSITE IS ALL ABOUT YOU The fact is, your customers don't care about what makes you so great. They only care about how you can help them. The Fixi Instead of copy that talks about your business, speak directly to how your product or service will benefit your customers, and watch your sales rise. 3 YOU'RE FORGETTING THE PEOPLE WHO ARE "JUST LOOKING" As many as 96% of your site visitors are just "testing the waters," and aren't ready to buy just yet. By only going after a sale, you're missing an opportunity. The Fixe In addition to your main call-to-action, collect the email addresses of those who aren't ready to commit. Offer an incentive in exchange for it, and re-target them via email and/or Facebook ads while they think it over. TIRED, OUT-OF-SHAPE DESIGN A poor or outdated design is not only an eyesore, but it can drain your credibility as a business. The Fix: Work with a designer who can not only make the site look great, but who knows a thing or two about good user experience (so everything is in the right place for maximum conversions.) WHERE'S THE TRUST? People are wired to minimize risk, so if you have no 0.0 "social proof" in the form of reviews or ratings on your site, customers aren't likely to stick around. The Fix: Ask some current or past customers for reviews of your product or service, and place them in a prominent area on your site. Pro-tip: Video testimonials work even better! This infographic provided by The Deep End, a web strategy agency in Chicago, IL the DEEPEND

5 Ways Your Website is Losing You Customers (and 5 Easy Fixes)

shared by TheDeepEnd on Jul 03
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If you run a business, your website should the the cornerstone of all your online marketing efforts. So why isn't it working? Chances are, you're getting at least one of these points wrong. But don'...


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