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5 Vital Steps When Planning Your E-Commerce Website

5 Vital Steps When Planning Your E-Commerce Website Great e-commerce strategy will secure the success of your enterprise. Planning is a crucial aspect of establishing a strategy, and here are the steps to be included: Step 1 Determine "whom" the website targets. Find the type of online shopper that will purchase your product, and segment them by: Income level Age Occupation Lifestyle Education ? Gender Behavior, and others Always remember that while the World Wide Web is about reaching far and wide, what's more important is how your business can beneficially connect with your target customers. Step 2 Choose an e-commerce platform based on the following considerations: INVENTOR SE COST RAW MATERIA Inventory management SEO friendliness Cost Step 3 Take into account the technological device that your target audience is likely to use to create a positive experience. 22.2% of men use their smartphones for shopping, while only 18.2% of women claim to shop using their phones. 10 10 22.2% 18.2% 20.4% of men complete their shopping using their iPads or tablets, while only 16.9% of women use these devices to purchase online. 10 10 20.4% 16.9% Race should also be considered; studies show that African and Latin Americans are more inclined to use their smartphones for online activities. Given all these, you can determine whether a responsive Web design is necessary, or whether you'd much rather use a mobile-switched site or create an app. Whichever of these you choose, make sure that the site or app does not only load properly on all devices, but also displays quickly and performs well to protect your business image. Online consumers have no patience for poorly performing websites: 75% 69% 13% 75% of online consumers 69% said they were frustrated 13% got angry express annoyance over poorly performing websites and apps 19% 19% said they distrust such sites and apps 12% said they have no respect for these e-commerce sites Step 4 Determine how conversion (the percentage of visitors who become customers and the size of the average sales ticket) can be measured. The three gauges are: Completed purchase. This means a sale was made. ir fHE Social promotion. This is when site visitors: follow the business's social accounts; share, repost, like, or tweet your product or brand; write a review; subscribe to a newsletter, etc. Tube Completed task. This is when a visitor played a game, filled out a survey, entered a competition, etc. Step 5 Identify the design factors that can affect conversion rates. A study from Stanford University showed 42% of online consumers do not trust badly designed websites. So, what are the design factors that engage visitors and turn them into customers? 42% Smart page layout. It's easy to navigate, all bits of information are organized, there are calls to action, there is quick instant cart and account access, and a store finder is strategically placed. Social proof. - All these are powerful website design components that turn site visitors into buying/ paying customers. in > 50% of buying decisions are driven by testimonials 50% You Tube > Purchases increase by 55% when products have high ratings 55% Product presentation. The quality of your site's photos appeals to the senses of viewers and it's what triggers their desire. The fundamentals of product photography greatly prove their value here. It's highly recommended to take the following shots to give customers an enticing view of the product: • Individual shot - A shot of the product at its best angle, usually against a white background. • Detail shot - A close-up showing the special features or details of design (for example, the quality of the stitching, the materials used, and the label). • 360° shot - An animated set of images that allows the user to spin the product through 360° of rotation and inspect it from different angles. • Group shot - This is normally used at the category level or for bundle offers. Group shots display complementary products and are effective in creating up-sells. • In-use shot - A shot of the product being used. Some products look noticeably different in this case. The relevance factor of the provision increases in value when it's being used. *Some e- commerce sites prefer to replace this shot with a video for clearer demonstration purposes, and 85% of consumers are more likely to purchase a product after watching a product video. Share * More info Adequate product description. Listing the characteristics and special details of the product will satisfy the curiosity and lock in the interest of customers. Color scheme/contrast. The palette aesthetically appeals to site visitors and highlights products. Color contrast, on the other hand, helps CTA messages and buttons stand out, so those who are ready to "convert" can easily do so. Eho who pat 16 r Typography. Content that is difficult to read to queation ( uty mktng thennelvee PEng AM conrenteat t because the individual letters are too close fortton about uteid lental seeretivenes rey vhteh together, the font size is too small, or the words are too close together, can turn off site visitors. infinite. The ver t of Runstans fo Puth Indeed, eet that thts goverme lten ha been writen with the fvill be provided wiha besi the intemational communiy. Iern Want to build a high-performing shopping website? We offer a completely-done-for-you Shopify e-commerce site and you can take advantage of this offer through http://www.superfastbusiness.com/services/websites/shopify-e-commerce-site/. Designed by superfastousiness Sources: http://www.smashingmagazine.com/2014/03/19/how-to-plan-your-next- mobile-e-commerce-website/ http://www.ibtimes.com/men-shop-online-just-much-women-shop-mobile- devices-tablets-more-study-1600592 http://www.ecommercepartner.net/Services/ecommerce- consulting/ecommerce-strategy.shtlm http://www.crucial.com.au/blog/2014/10/06/building-a-successful- ecommerce-website-5-factors-of-conversion/ http://www.practicalecommerce.com/articles/2707-6-Things-Consumers- Hate-About-Ecommerce-Sites

5 Vital Steps When Planning Your E-Commerce Website

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An e-commerce website needs good planning behind it to be successful. In this infographic, learn 5 essential things you must take into account when planning your e-commerce site.

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