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5 Tips to Successfully Market Your Accounting Firm

5 MARKETING TIPS FOR ACCOUNTING FIRMS R ACCOUNTING 1. Locate Your Target-clients Identify and locate your target audience, leads, and clients before you focus on chasing them. Don't only consider financial factors in determining your clients but also factors like your expertise, client-specific compatibility, expansion opportunities in client base, and so on. Important Stat 5670 of consumers believe businesses need to have a deeper understanding of their needs. Use of Content Marketing 2. It is one of the best ways to show your expertise in the field of accounting. If you are capable of generating the relevant and helpful content for your target audience, clients, or leads, then you are already ahead of your competitors. Important Stat 55% their top inbound marketing priority. CHubspot, 2018) of marketers say bloq content creation is 3.Use of Social Media Marketing Social media has changed the way how one sees the world. Each social media platform requires a different strategy. You can increase your reach through social media and may use your knowledge and information to generate new leads and clients. So, get up on social media platforms. Important Stat LinkedIn is the #1 channel B2B marketers use to distribute content at 94%, Do Not Forget Email Marketing 4. Email marketing can be a significant strategy to market your accounting firm through your existing clients or customers database. Your content marketing can be highly efficient with the help of newsletters. Moreover, regular reminders and greeting over emails will help you to stay in touch with your audience and hence, they can be nurtured to be your new clients. Important Stat 8670 of professionals prefer to use email when communicating for business purposes. CHubSpot, 2017) . Networking and Referrals There are various professional conferences and webinars through which you can connect to other professionals or like-minded people. Another point is don't shy away from asking your client for referrals. The is no better salesperson than the satisfied clients of your firm. So, ask them for recommending you to other small businesses, companies, and people. Important Stat 83% of willing to refer after Consumers are a positive experience - yet only 29% actually do. (Texas Tech University) Which Marketing Strategy Helped Your Firm? Ace Cloud Hosting

5 Tips to Successfully Market Your Accounting Firm

shared by aditi90 on Mar 08
Digital presence and marketing strategies of an accounting firm are nowadays regulating the way more and more clients are engaged in an accounting business. The better is accounting firm's marketing s...


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