5 Tips to Increase Your Performance on SERPs with PPC Campaigns

DORM 5 1. Choose a platform for your PPC campaign . Your first step in running a new PPC campaign is to decide on which platform to run it . Facebook Ads Facebook Ads allow you to place " sponsored " posts on the newsfeeds of users who identify with specific audience charact eristics set by you , the advertiser . BE SEEN ACROSS THE WEB Display Ads With text and banner ads across Gmail and a network of over two million websites and apps , your ad can show up where your customers are 2. Choose a type of ad to invest in . Each platform described above will give you options for the type of ad you want to pay for clicks on . On Facebook , for example , you can choose between a single image , a single video , or a slideshow to be your ad's main asset . Bidding and budget Tips to Increase Your Performance on SERPs with PPC Campaigns → Automatic Bidding Keywords Ad Group Bid strategy ? Twitter Ads Video Ads Your business comes to life in front of new customers on YouTube It's a unique way to share your story Campaign ( LSTN ) 3. Determine your ad budget and bidding strategy . Your PPC campaign budget will dictate how much you're willing to pay for the clicks you get on your ad placements . On Google Ads , you'll set a daily budget , whereas platforms like Twitter and Facebook >> Keywords Twitter Ads Twitter Ads work similarly to Facebook Ads . Using Twitter's PPC ad platform , advertisers can choose between eight different advertising objectives Search Ads Your ad appears next to search results on Google Talk about good timing Save Ad Group CPC bid limit ? $ 5.00 Focus on clicks use maximum CPC bids OI'll manually set my bids for clicks AdWords will set my bids to help maximize clicks within my target budget → facebook O Enable Enhanced CPC ? We'll use your conversion tracking data and bids to optimize for Conversions ( 1 - per - click ) You can change your conversion bid metric to optimize for Conversions ( many - per - click ) instead . Cancel 4. Customize your target audience , interests , location , and search terms . In any PPC platform you choose , you have ability to choose who you want your ads to reach . The " who , " in the context of Google Ads , includes your audience's location , interests , apps they use , and of course the searches they perform . Ads Focus on conversions ( Conversion Optimizer ) - use CPA bids Unavailable because this campaign doesn't have enough conversion data . O Select a flexible bid strategy ? 5. Organize your campaign into " ad groups . " Assuming you're creating Google Search Ads , you'll take the keywords you selected in step 4 , above , and put them into " ad groups . " If you're creating PPC ads on Twitter , you'll use a similar campaign framework . App Ads Promote your app by running ads across the entire Google network - no design experience . required Account ☐ Keywords → Ad Group Campaign Ads www.digiorm.com Ad Group Keywords Ads