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5 Research Questions To Ask Before Designing A Logo

5 RESEARCH Where? When? Who? What? How? How? Why? QUESTIONS Who? Why? Where? When? How? Where? -TO ASK BEFORE DESIGNING A LOGO 1) WHY DO YOU NEED A LOGO? New company New business model New product or service • New management New business direction 2) WHAT DOES YOUR COMPANY DO? • Product or service type • Industry niche • Competitors 3) WHO IS YOUR TARGET AUDIENCE? • Age • Gender Race/ethnicity • Location • Lifestyle • Income • Appeal 4) WHAT IS YOUR BRAND PERSONA? • Mission (goals, motivation, inspiration, culture) • Personality (caregiver, hero, athlete, professional) • Voice (excited, upbeat, humor, serious) • Characteristics (communicative, introvert, social, party goer) 5 WHAT IS YOUR COMPANY'S VISION? • Short term goals • Long term goals Brand identity goals • Brand growth vision dn DesignMantic What?

5 Research Questions To Ask Before Designing A Logo

shared by DesignMantic on Mar 20
A logo is a vital part of a brand. It has a huge influence on how your customers perceive your brand and choose to interact with it. So, it is important to have a logo that is both memorable and uniqu...


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