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5 Reasons Why Quality Content Is Still the King of Digital Marketing

REASONS CONTENT IS KING O W HY QUALITY CONTENT IS STILL ΤHE KΙ G OF DIGIT A L MARKETING When it comes to overused phrases in the world of marketing, few other expressions can top "Content is King". 1 Content Builds Your Brand Without Being Too Sales-y The ultimate goal of digital marketing – or any marketing for that matter – is to become the brand that people turn to. CONTENT MARKET NG You don't just want people to be googling your products and services. You want them to Google your name or head straight to your website. Content Builds Relationships ELINK.IO CONTENT BUILDS RELATIONSHIPS. Building your brand and building relationships go RELATIONSHIPS ARE BUILT ON TRUST. hand in hand, so it's no wonder both goals are powered by quality content. Relationship building through content happens in a range of ways. Firstly, TRUST DRIVES REVENUE. -ANDREW DAVIS there are the relationships you build with customers by producing helpful, authoritative content. A Lot of the Content You Produce Will Be Evergreen Things like comprehensive blog articles, a perfect 'About Us' page on a company website, or other onsite content will never need to be changed after it's written. This is what's called evergreen content. 4 CLICKBAIT Content Is -Incredibly Versatile There are so many ways to create new content, meaning there is something for every business, every audience and every niche. There are more than 500 million blogs and at least 1 million podcasts on the internet, and that's just the tip of the iceberg. Content Is the Backbone of All Your Marketing Strategies Content is truly the king of digital marketing because it is indispensable to all marketing efforts. Keyword-optimised, high-quality content is essential for your on-page SEO, while high-quality, high-value content is the backbone of a great link building strategy. Source: content-is-still-the-king-of-digital-marketing-in-2020/ Image source:

5 Reasons Why Quality Content Is Still the King of Digital Marketing

shared by josephweb51 on Oct 30
To find out why “Content is King” is more than just an overused phrase, check out our 5 reasons why quality content still rules in the realm of digital marketing. For more information visit https...



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