Transcript

5 Reasons 2016 is the Year of Video Marketing

123 4 4321 REASONS WHY VIDEO MUST BE PART OF YOUR , 2016 MARKETING BUDGET There's a tectonic shift going on across the video marketing landscape. Until recently, animated and online videos were a novel way to delight and educate customers. Using online video to set you apart proved that you were on the cutting edge, and got people talking. But now, we're on the verge of something different. With more and more companies incorporating high-quality, meaningful video into their marketing efforts, video is becoming less of a "gee, that's nice" bonus and more of a ne- cessity. Here are 5 reasons why you definitely want video as a line item in your 2016 budget. Luzwry VIDEO ISN'T A IT'S A NECESSITY HERE ARE JUST A FEW REASONS WHY K CK CRAP OUT OF YOUR MARKETING OBJECTIVES Adding a video to your website can increase the chance of a front page Google result by 53 times. 53x The use of video in emails has been shown to double click-through rates. 2x Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. 71% Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. 10x 24 NOT JUST FOR TOFU (TOP OF THE FUNNEL) =ANYMORE!= YOU CAN USE VIDEO THROUGHOUT THE BUYER'S JOURNEY > TOP OF FUNNEL +100% • ExactTarget - bounce rate decreased/time on site increased by 100% • Limelight Networks - bounce rates evaporated/unique visitor count doubled, almost overnight! 2x MIDDLE OF FUNNEL • Zappos - Product-page demos resulted in 30% sales impact. +30% BOTTOM OF FUNNEL • IKEA - Instructional videos to help customers build furniture. $$$ VIDEO MAKES PEOPLE FEEL ... The Brand) Love PSYCHOLOGY OF VIDEO Experimental results show that video-based multimedia material generates the best learning performance and most positive emotion for verbalizers. Moreover, dynamic multimedia materials containing video and animation are more appropriate for visualiz- ers than static multimedia materials con- taining text and image. - Chih-Ming Chen Stories are 22x more memorable than facts alone. - Jennifer Aaker, Stanford 22x Positive mood lift from watching a video can impact your viewers' buying decisions! - Scheibehenne YEAHI RIGHT ON, MANI The human brain processes visuals 60,000 times faster than text. - HubSpot That's mind-blowingly fast! 4 YOUR COMPETITION'S ALREADY • ON IT 52% of marketing professionals name video as the type THE of content with the best ROI. BEST ROI 76% of marketers plan to use video to boost their brand awareness campaigns. BOOST YOUR 96% of B2B BRAND companies are planning to use video in their content marketing over the next year. DO YOU REALLY WANT TO GET LEFT BEHIND? 2016 IS THE YEAR OF VIDEO Cisco predicts that consumer internet video traffic will go from 64 percent in 2014 to surpass 80 percent by 2019. THAT'S NOT VERY \FAR AWAY SO WHAT 2016 ARE YOU WAITING FOR? D explainify CREATED BY EXPLAINIFY.COM SOURCES http://blog.hubspot.com/marketing/video-marketing-statistics http://blog.hubspot.com/marketing/visual-content-marketing-infographic http://contentmarketinginstitute.com/2013/03/video-con- tent-marketing-effective-strategy/ http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/ https://www.vidyard.com/blog/importance-of-video-content-marketing/ https://www.vidyard.com/blog/when-to-use-video-marketing-funnel/ https://www.vidyard.com/blog/b2b-video-marketing-metrics-research-report/ https://www.vidyard.com/blog/science-behind-why-video-works/ http://www.pointsgroupllc.com/online-video-trends-2016/ http://www.business2community.com/video-marketing/impor- tance-video-marketing-part-general-marketing-strategy-01139012#5fcTEHICORXZCRzq.97 http://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing http://psychologyformarketers.com/power-of-videos/ (Psychology of Video) https://www.linkedin.com/pulse/why-you-must-use-video-market- ing-2016-negative-public-relations https://www.marketingtechblog.com/digital-marketing-video/ https://www.researchgate.net/publication/257171168_Assess- ing the_effects_of_different_multimedia_materials_on_emotions_and_learning_performa nce_for_visualLand_verbal_style_learners http://gender.stanford.edu/harnessing-power-stories http://scheibehenne.de/ScheibehenneVonHelversen2014.pdf 2]

5 Reasons 2016 is the Year of Video Marketing

shared by moorejl91 on Mar 20
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My company, Explainify, went out and dug up some research on the effectiveness of video marketing. Then we turned that data into this beautiful infographic to help show why videos - whether animated v...

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