5 Psychology-Based Design Tips To Improve User Engagement

阿 VE PSYCHOLOGY BASED DESIGN USER ENGAGEMINT TIPS TO IMPROVE COLORS AND FONTS INDUCE EMOTIONS 66% of people won't buy certain appliances unless it comes in their preferred color. BUY Color increases 85% of the shoppers say that color is the primary reason for buying a product. brand recognition by up to 80%. Abe Baskerville is a trustworthy font. Experiments show that people are more likely to believe information set in Baskerville, versus text in Georgia, Computer Modern, Helvetica, Comic Sans or Trebuchet. GET ACQUAINTED WITH THE PSYCHOLOGY OF COLORS AND FONTS TO USE THE RIGHT PAIR TO TRIGGER THE RIGHT EMOTIONS. GESTALT PRINCIPLES MAKE DESIGN COHERENT Proximity Similarity GESTALT Closure Continuation Figure/Ground FIGURE/GROUND SIMILARITY GOOD CONTINUATION The Similarity in Gestalt Theory states that the things which share visual characteristics such as shape, size, color, texture, or value will be The law of Continuation states The Figure-Ground relationship shows our perceptual tendency to separate whole figures from their backgrounds based on one or more variables, such as contrast, color, that the human eye follows lines, curves, or a sequence of elements or shapes in order to determine a relationship between different design elements. seen as belonging together in the viewer's mind. size, etc. CLOSURE PROXIMITY The principle of Closure applies when we tend to see complete figures even when part of the information is missing. It suggests a visual connection between free The law of Proximity states that objects or shapes that are close to one another appear to form groups. Even if the shapes, sizes, and objects are radically different, they will elements in a composition. appear as a group. UNDERSTAND HOW A DESIGN IS INTERPRETED AND PERCEIVED TO CREATE MEANINGFUL HIERARCHIES. VISCERAL REACTIONS BRING LIFE TO DESIGN A visceral reaction is an instinctive, gut-deep bodily response to a stimulu or experience. It's immediate and often beyond our control. At the visceral level, physical features dominate: LOOK SOUND FEEL shape and form audible waves and vibrations texture and material RAW AND UNRESTRAINED, VISCERAL REACTIONS, CAN MAKE A DESIGN FEEL MORE INTENSE AND RELATABLE. HICK'S LAW MINIMIZES DECISION MAKING Hick's law describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically. ELEMENTS DESIGNERS SHOULD FOCUS ON NAME BUY NOW EMAIL MESSAGE ONE PAGE, ONE GOAL. DON'T OVERDO. KEEP QUESTIONS (FORM FIELDS) TO THE MINIMUM. REDUCE PAGE LOAD TIME DON'T CLUTTER, MAKE IT SIMPLE. STREAMLINE NAVIGATION, ENCOURAGE INTERACTION. DON'T USE HICK'S LAW IN ISOLATION. INSTEAD, COMBINE IT WITH OTHER DESIGN PRINCIPLES TO MAKE IT WORK. PERSONALIZATION BUILDS CONNECTION 68% CUSTOMERS THAT BRANDS FEEL JUST DON'T CARE ABOUT THEM. 78%CONSUMERS SAY THAT ¥PERSONALIZED HAS LED TO A CONTENT DEEPER BRAND RELATIONSHIP. PERSONALIZATION DRIVES RESULTS. BUT IN AN ERA WITH RISING DISTRESS OVER PRIVACY, BE SUBTLE AND TREAD LIGHTLY. dn DesignMantic 000000