5 Proven CBD Marketing Strategies Cannabis Digital Advertising Agencies Live By

Welcome to the modern Digital Era, in which technology, the Internet and digital marketing strategies reign supreme. 5 Proven CBD Marketing Strategies Cannabis Digital Advertising Agencies Live By Businesses of all industries have learned to take advantage of this ever-expanding online consumer base. When it comes to your cannabis business there's no exception. Perhaps you're thinking about hiring a cannabis digital marketing agency. If that's the case, you're in luck. The good news is that you've come to the right place by reading this article. Detailed below are the top five online CBD marketing strategies for you to incorporate. Digital Marketing Starts with a Well-Developed Website Designing the information architecture (IA) of your website is essential in this step. Don't crowd your web pages with a ton of content that is in a font too small or challenging to read, for example. Smart website design will include principles focused on the best user experience (UX) design. If you're not familiar with UX Design, here is a definition: User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. Don't Underestimate the Value of Search Engine Optimization (SEO) The majority of proven SEO practices rely on keywords or phrases that those online users search for. Incorporate those keywords and phrases into the content of your own website. SEO has a lot of moving parts, and... it is a moving target too! Some On Page SEO fundamentals for ranking that you'll want to pay attention to right out of the gate are: • High Quality Content • Title Tags • URL Structure Image Alt Text Avoid keyword stuffing on your website (putting your target keyword all over the page), search engines are able to pick up on this and you will be penalized not rewarded for trying to game the system. Make Sure to Include Social Media Marketing, Too 3 Designing the information architecture (IA) of your website is essential in this step. Don't crowd your web pages with a ton of content that is in a font too small or challenging to read, for example. Smart website design will include principles focused on the best user experience (UX) design. This is a great way to connect with online consumers in a place they are already hanging out. The 80/20 rule comes in handy on social, meaning, you want to post educational, supportive, helpful information 80% of the time and the other 20% you can share product info, promo messages, and other direct call- outs to 'buy my stuff'. Make Sure to Include Social Media Marketing, Too 4. Speaking of branding, take the time to determine what brand personality makes the most sense for your cannabis business. Is your business more traditional and nostalgic in its tone? Or is a witty and lighthearted tone more suitable? Your business's brand will affect things like your logo design and color scheme. From there, it's essential to keep that branding strategy consistent throughout all marketing avenues (website, social media profiles, online business directories, etc). Email Marketing - One of Most Important CBD Marketing Strategies 5 Finally, remember to include email marketing in your list of most important CBD marketing strategies to implement. Having an established and loyal list of people to email is a great way to continue to direct traffic to your website and keep in touch with and in front of your customers (remember, there is a lot of competition out there ready to steal your customers from you). Doing this will help keep your business's brand top of mind. design anu utveiup experiences that make Use email messages to share helpful information and education; you can also provide updates about new sales promotions and discounts. Are You Ready To Build Your Hempire? Get The Support You Need To Build Your Hempire Now! CLICK TO LEARN MORE CONTACT US in Email: [email protected] f Website: hempoilbusiness.com/contact/ HEMP OIL BUSNESS HO FEEERA