The 5 Minute SEO - Out Loud Media Solutions

WHAT IS SEO Expanding a company's visibility in the organic search results, driving more visitors to the site, increasing chances for more conversions. In short, SEO drives two things, Rankings and Visibility. Rankings Visibility The process used by Google to determine where to place a particular web page in the search engine result pages (SERPS). It's how prominent a particular domain is in search engine results. High visibility means your domain is prominent in SERPS. Rankings and Visibility Are responsible for delivering the main SEO objectives: traffic and conversions. THREE CORE COMPONENTS OF A STRONG SEO STRATEGY To optimize a site, you need to improve ranking factors in three areas Technical Content Links Setup 1 TECHNICAL SETUP (What To Do ) And finally, it needs to add them to its index, a massive First, a search Then, it must engine needs to find your scan them to understand their topics and identify their keywords. database of all the pages on the Web. content it has found on the web. ロ ト Website navigation and links Simple URL structure Search engines don't like reading lengthy strings of words with complex structure. So, if possible, keep your URLS short. Search engines crawl sites, they follow links. Search engine crawlers land on a page and use links to find other content to analyze. Page speed Dead links or broken redirects Search engines, use the load time – the time it takes for a A dead link sends a visitor to a nonexistent page. A broken redirect points to a resource that might no longer be there, that prevents search engines from indexing your user to be able to read the page – as an indicator of quality. Try to keep your page speed fast by optimizing the size of the images. content.. Sitemap and Robots.txt files Duplicate content A sitemap is a simple file that lists all URLS on your site. Search engines use it to identify what pages to crawl and Pages containing identical or quite similar content confuse search engines. index. A robots.txt file tells search engines what content not to index. Both files are important to SEO 2 CONTENT On-Page Optimization On-Page SEO is the process of optimizing elements on the website itself, it can involve optimizing both the content and HTML source code of the pages on the site. Keyword Research You want to attract only people who need what you sell and can become leads, and later, customers. That's why SEO work starts with discovering what phrases potential buyers enter into search engines. There are many tools online that can help you figure out the relevant keywords. With a list of keywords at hand, the next step is to optimize your content. SEOS refer to this process as on-page optimization. Ideally, place it as close to the beginning of the title. Google is known to put G more value on words at the start of the headline. URL: Your page's web address should also include the keyword. H H1 Tag: In most content management systems, like Wordpress, this tag displays the title of the page by default. On-Page Optimization The first 100 words First, ensure that Google understands what keywords you want this page to rank. To achieve that, make sure you include at least the main keyword in the following: (or the first paragraph) of content: Finding the keyword at the start of your blog post will reassure Google that this is, in fact, the page's topic. Meta-title and meta-description tags: Search engines use these two code elements to display their listings & to understand the page's topic further. Image file names and ALT tags: How do search engines see graphics on a page? They can only see their file names. So, make sure that at least one of the images contains the keyword in the file name. Non-Keyword-Related On-Page Optimization Factors On-page SEO is not just about sprinkling keywords across the page. The factors below help confirm a page's credibility and authority too: External links: Linking out to other, relevant pages on the topic helps Google determine its topic further. 00 Internal links: Those links help you boost rankings, they allow search engines to find and crawl other pages on the site, and they show semantic relations between various pages. Content's length: Long content typically ranks better. That's because, if done well, a longer blog post will always contain more information on the topic Multimedia: Although not a requirement, multimedia elements like videos, diagrams, audio players can signal a page's quality. It keeps readers on a page for longer. And in turn, it signals that they find the content valuable and worth perusing. 3 LINKS Off-Page Optimization Off-page SEO refers to actions taken outside your own website to impact your rankings within search engine results pages. Links are also called backlinks, every time another website mentions yours (in a link), you gain a backlink to your site. What to consider before building your backlinks: Trust in a domain: Links from more trustworthy sites will always impact rankings better. Topic relevance: The popularity of a linking site: Links from domains on a topic similar to yours will carry more authority than those from random Links from websites that have good quality links pointing to them, work better. websites Backlinks Building Strategies Editorial, organic links Outreach Here, you contact other websites for links. This can happen in many These backlinks come from websites that reference your content on their own. ways. You could create an amazing piece of content, and email them to tell them about it. In turn, if they find it valuable, they'll reference it. Guest posting Profile links Guest posts are blog articles that you publish on third-party websites. In turn, those companies often allow including one or two links to your site in the Many websites offer an opportunity to create a link. Online profiles are a good example. Often, when setting up such profile, you can also list your website there as well. content and author bio. Competitive analysis Finally, many SEOS regularly analyze their competitors' backlinks to identify those they Developed By www.outloud-media.com could recreate for their sites too. #TheDigitalGoodstuff Source: www.hubspot.com