5 Essential Loyalty Stats To Know About the UK Market

3 Liśú 5 Essential Loyalty Stats To Know About the UK Market No cookies ? No problem . Brands with loyalty programs already in place know them to be the backbone of customer data - driven operations . Discounts or coupons alone do not make loyalty projects successful . Thriving program providers emphasize that their loyalty technology vendors are their key business partners supporting the tech side of loyalty management and the program strategy . On the lookout for your perfect loyalty tech match ? Here are a few tips worth considering . 56 % of businesses support a single - brand strategy with one loyalty program for all of their brands . But , in the next five years , we will see 18 % growth in group - wide loyalty consolidations . This provides savings and improves operational efficiency , not to mention opportunities for cross - selling . Rewards programs rule 53 % of UK businesses plan to deliver additional value to their customers with a loyalty offer . This means that rewards programs are on the rise . Tip : keeping loyalty on the regional level for all of your brands is more efficient than running multiple programs . P 2⁰ . Less than 25 % 20 % of marketers find it hard to deliver a consistent experience for loyal customers across channels and interaction points . Strategic consulting alongside day - to - day program management are critical support capabilities at every stage of the loyalty program lifecycle because they help address the digital marketing skills gap . of brands already running loyalty programs have omnichannel integrations , effectively missing out on the 360 - degree customer view . Channel integration capabilities make the top three on the list of loyalty vendor requirements . 21 % of UK businesses plan to use gamification and charitable donations in loyalty programs in the next five years . Other growing trends include tier recognition , community pooling , subscription level and crypto .