Click me

40 Brand Logos With Hidden Messages

40 BRAND LOGOS WITH HIDDEN MESSAGES FedEx. FedEx advertise their speed and delivery accuracy more than you might think, and actually promote these factors it their logotype by hiding an arrow between the 'E' and the 'X'. The yellow underlining arrow in the Amazon logotype points from the 'A' to the 'Z', which illustrates the sheer variety of products that the online store sell. It's also been shaped as a smile, which represents customer satisfaction. Pinterest Gillette The point (excuse the pun) of Pinterest is for users to 'pin' web clippings onto their own customisable online board, so it's no surprise that a pin has been incorporated into the letter 'P' in their logotype. The hidden message in this logo is difficult to spot, but if you look closely you'll notice how razor-sharply the 'G' and 'I' have been cut. This represents the sharpness and precision of the Gillette razors. CISCO. The 'VA' of the Sony VAIO logo has been made to look like an analogue signal, and the 'IO' resembles the numbers 1 and 0 - which represents a digital signal. Cisco was founded in San Francisco, which explains the name, but this is also referenced in their logo. The series of blue lines represent an electromagnet, but also symbolise San Francisco's iconic Golden Gate Bridge. le SWISS MILK CHOCOLATE WITH HONEY AND ALMOND NOUGAT ATOBLERONE de fronce OF SWITZERLAND The yellow circle in the Tour De France doesn't just resemble the summer sun it doubles up as a bicycle wheel, and the letter 'R' of 'Tour' has skilfully been made to look like a cyclist. The Toblerone brand comes from Bern in Switzerland - which is also known as 'The City of the Bears'. Can you spot the bear hiding within the mountain? LG Continental The face seen in the LG logo is made up Tyre manufacturers Continental looks incredibly minimal upon first glance of their logotype, but the white space is anything but redundant. Look closely at the 'C' and the 'O' and you'll notice the white space creates a tyre. of the letters of the brand - with 'L' illustrating a nose, and 'G' forming the remainder of the face. Some people also claim it coincidentally looks like a modified Pacman symbol! NORTHWEST A IRLINES KÖLNER zoo Before becoming part of Delta Airlines, Northwest Airlines had an incredibly creative, original logo. The small arrow within the circle creates a compass, which demonstrated the brand's navigational abilities. It was also cleverly positioned to make the 'N' double up as a 'W'! Cologne Zoo doesn't only cleverly display a rhino and giraffe in the elephant's negative space, but also the two spires of Cologne Cathedral, the city's most recognisable landmark. This helps make the logo specific to the city. CapaycAs ES MUSEUM OF LONDON The script typeface gives Galeries Lafayette a cool, unequivocally French look, but the typeface also pays tribute to the its French foundations. The iconic Eiffel In this logotype for the Museum of London, eye catching colours behind the text represent the geographical area of London as it has expanded throughout history. Tower has been shaped using the two 'T's in 'Lafayette'. FE baskin BRrobbins Formula 1 is commonly known simply as F1. With the black F and the red pattern signifying speed on display - where does the 1 come in? Take a closer look at the white space between these two elements. The Baskin Robbins ice cream chain offer a variety of 31 different flavours, and the number 31 has been incorporated within the 'B' and 'R' initials in pink. Shelter Unilever The 'U' in the Unilever logo is creatively filled in with a variety of random images, but every single icon used actually represents an aspect of the Unilever business. For instance: a recycle icon for their sustainability, and lips for beauty and Shelter is a British charity that campaigns to end homelessness and to put shelters over people's heads. They've also included a shelter within the branding, and the 'H' has been made to look like a house. taste. VIA A* TM VIA Rail Canadä Roxy is Quiksilver's female clothing line, and the logo reaches out to this market by using a heart. What you may not have spotted however, is that the logo has been creativley formed by rotating two Quiksilver logos. Canadian railway company VIA has subtly included parallel lines that resemble train tracks, by using the white space either side of the 'I'. so PITTSBURGH Zoo There are a few hidden aspects to the Pittsburg Zoo logo. Not only does it display a gorilla and lion staring at each other, but these animals have been created using the white space left behind by the black tree, and so to have the fish at the bottom. This beautifully unique script logotype spells out the London Symphony Orchestra - LSO. The logo isn't as simple as that though, as the letters also create an illustration of an orchestra conductor. fagle The bizarre looking typeface used for the 'E' of the logo of Eagle Consumerables makes a lot more sense when you notice its similarity to the profile of an eagle. The BMW brand has a background in aviation, and the logo stays true to this history. The white sections represent a moving propeller, and the blue sections represent the sky. NBC goodwill The white space in the centre of the NBC logo creates the silhouette of a peacock, and the colours are its feathers. It Upon first glance of the Goodwill logo, you see a smiley face. However, this face is actually just a much larger version of the 'G' from the 'Goodwill' text below it. symbolises that NBC are proud of what they broadcast. Carrefour Almost every sports or music star can be seen wearing Beats headphones, and the logo is actually wearing a pair too. The 'B' and the red circle have been positioned to look like a person wearing the headphones. Carrefour is French for crossroads, which is why two arrows have been included in French colours in this brand logo. The white space between the arrows also subtly displays a hidden 'C' for Carrefour. TOSTITOS British Heart Foundation The two Ts in the festive Tostitos logo resemble two people, and a pot of salsa has replaced the dot of the T'. These subtle designs collectively represent people coming together to share tortilla chips. The heart shape is clear to see in the logo for the British Heart Foundation, but the lines continue to form a promisingly positive and healthy electrocardiogram reading. HERSHEY'S KISSES Unless you're a follower of baseball, you may not have seen the logo for the Milwaukee Brewers before - but even baseball fans may have never seen the hidden message within it. The mitt holding a baseball is made up of the initials 'M' and 'B'. The distinctively shaped Hershey's Kisses chocolates are one of the most popular in America, and this unique shape has actually been incporated into the product logo. Look between the 'K' and the 'I' and you'll see a Hershey's Kiss in the negative space! Sun BRITISH BLIND SPORT microsystems The logo for British Blind Sport uses the colours of the Union Jack to promote its British foundations. The hidden message comes in the background, where the flag forms the shape of both a rugby ball and an eye - to represent sport and sight respectively. Sun Microsystems' logo, symbolising a computer, is made up of a group of 'U's and 'N's, that also make up an 'S' when side by side. Consequently, the brand name 'Sun' is hidden within this logo multiple times. THE GUILD OF FOOD WRITERS It's fitting that an eagle, the national emblem, is used to promote the Washington Capitals. What you may have missed however, is the blank space underneath it leaving behind the silohuette of Washington's iconic Capitol building. The Guild of Food Writers rather obviously write about food, and the logo design smartly uses a spoon to create the image of an ink pen nib. JACK IN THE BOK SAN DIEGO 20 As well as providing their customers with a variety of animals to find, San Diego Zoo has also given them a hidden message to find in their logo design. Look at the word 'Zoo' closely – it's been artistically shaped using an animals' paw! Fast food chain Jack in the Box's old brand logo cleverly joined the 'O' and 'X' to form an Ichthys. This fish-inspired feature helps sample what the company offer. Coca-Cola EIGHT Y20 Unless you're a mathematician, you'll probably struggle to see the hidden message in the Eighty 20 logo. The squares display the binary pattern for 1010000 and 0010100 - or eighty and It's rare, but hidden messages can sometimes be a complete coincidence! A Danish flag can be spotted in the negative space between the 'O' and the 'L', and Coca-Cola used this to their advantage when advertising in Denmark. twenty. Oomph! MADE BY .co.UK

40 Brand Logos With Hidden Messages

shared by madebyoomph on Oct 16
We're exposed to hundreds of brand logos every single day, and every aspect of the design says something about the brand. But if you take a close look at these 40 examples (a very close look in fact) ...


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size