4 Ways to Create Unforgettable Data Visualization Story

Storytelling with Data Visualization The power and importance of storytelling applies to visualization of data, too. More than often, charts, spreadsheets and other visualization are not appropriate; but the story is. Data analysts & visualization experts know that data will influence only if presented in the apt manner. Developing visualizations considering the knowledge of the users on the topic and also the interests of the audience - is the key. • Managers: Detailed, actionable understanding of the visual & relationships between visuals with access to detail on demand Analysts: More investigation and research, and less storytelling with great in-depth detail • Executive: Only has time to view the implications and conclusions of overall results • New users: Straight on to the subject, but doesn't want generalization or simplification • Existing users: Decent knowledge on the topic, but looking for an overall understanding and major insights What is your data story? Pie Chart Waterfall Chart Stacked 100% Column Chart With Subcomponents M STATIC Only Relative Differences Matter Relative & Absolute Relative & Absolute Differences Matter Differences Matter Stacked 100% Column Chart Stacked Column Chart Stacked 100% Area Chart Stacked Area Chart CHANGING Only Relative Differences Matter Only Relative Differences Matter OVER TIME Relative & Absolute Relative & Absolute Differences Matter Differences Matter Few Periods Many Periods Circular Area Chart Line Chart Column Chart Line Chart OVER TIME Non-Cyclical Single or Few Categories Cyclical Data Many Categories Data Many Periods Few Periods One Variable per Item Variable Width Column Chart Table of Table with Bar Chart Column Chart Embedded Charts EE AMONG ITEMS Two Variables Many Categories Many Items Few Items per Item Few Categories Column Histogram Line Histogram Scatter Chart 3D Area Chart Few Data Point Many Data Point -Single Variables Two Variables Three Variables Scatter Chart Bubble Chart Two Variables Three Variables We at Hi-Tech BPO, use appropriate data, understand audience requirements and build a good story to create meaningful and powerful dashboards or applications that influence and engage the audience to get actionable insights on the problems. hitech Your Trusted Outsourcing Partner RELATIONSHIP DISTRIBUTION COMPARISON COMPOSITION