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4 reasons why your social media efforts are failing

Social 4 REASONS WHY YOUR SOCIAL MEDIA EFFORTS ARE FAILING By Brandanew in Pinterest only works for women Where Snapchat is only for teens Facebook is only for B2C 1. STEREOTYPING Pinterest generates 4X more revenue per click compared to Twitter Are you ignoring facts because of personal biases? 2. PAID ONLY APPROACH Content! Thinking the only way to win is though paid ads! STOP Engagement is 1 out of 16 attributes for brands to build brand trust Consumers trust brands with relevant, useful content that creates a "pull" How? 3. CYNICISM Social media doesn't work for us Twitter doesn't work in my industry Social has no ROI 74% consumers go to social media to research before purchase 4. PERFECTIONISM How? "A brand that is willing to show its flaws in order to show where it needs to work is authentic" Whats your story? Sources: Cohn & Wolfe Survey, SproulSocial Survey, HubSpot, Edelman powered by Piktochart I make information beautiful

4 reasons why your social media efforts are failing

shared by upasnakakroo on Mar 31
Why do brands fail at social media? What are the key mistakes brands make while approaching social?



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