Transcribed

4 P’s of Marketing: Decisions When Launching a New Product

MARKETING MIX DECISIONS 4 P'S OF MARKETING PRODUCT PROMOTION DECIDE BETWEEN: A SUBJECTIVE MIX OF: • DIFFERENTIATION STRATEGY • ADVERTISING • LOW COST STRATEGY • SELLING • PUBLIC RELATIONS • SALES PROMOTIONS 2$ PRICE PLACE DECIDE BETWEEN: DISTRIBUTION DECISIONS: • PRICE SKIMMING • CHANNEL OF DISTRIBUTION • PRICE PENETRATION • MARKET COVERAGE • LOCATION • LOGISTICS

4 P’s of Marketing: Decisions When Launching a New Product

shared by tarresamuffet on Mar 24

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The Marketing Mix is a set of four decisions which need to be taken by the firm when launching a new product. Marketing Mix Decisions involve four variables, also known as the 4 P’s of Marketing, ea...

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