4 Highly Efficient O2O Commerce Strategies For Offline Retailers

4 HIGHLY EFFICIENT 020 COMMERCE STRATEGIES FOR OFFLINE RETAILERS Use these 020 Commerce Strategies for Offline Retailers RUN HYPERLOCAL ADS Use Google Ads for fulfilling the users'search intent. It should be optimized in a way that whenever a user in your area searches for the products, your eCommerce store should appear on the top.People searching on Google have a high intent of buying those products. There are very high possibilities that they will buy within a few clicks. LEVERAGE LOCAL SEO Local SEO is something that global businesses can never implement in your area. Most of the websites and eCommerce websites work on their SEO.However, local businesses and offline retailers can work on their local SEO. COLLECT DATA FROM YOUR PHYSICAL STORE Nobody is implementing this strategy right now. Since you have already a pre-established physical store, you can use this highly effective strategy.Most of the businesses print and use a QR code in their physical stores. They are mostly payment codes from Paytm, Google Pay, or any UPI-based QR code. GIVE CUSTOMERS A REASON TO BUY FROM YOUR STORE SALE Since your eCommerce store is merely SALE targeting the local area of your physical store, it is easy to deliver the products within SALE a single day.Another important factor to SALE stand-out is to work on packaging. If you are selling something like gift items, or sweets then it is a good practice to deliver items in a branded package. Source: www.cpcbusiness.com