4 Elements of a Successful Retail Marketing Campaign

StoreSupply Hunter.com 4 ELEMENTS OF A SUCCESSFUL RETAIL MARKETING CAMPAIGN INBOUND MARKETING Inbound marketing involves creating content and advertisements that indirectly promote a business's products or services. Instead of directly promoting your store's products, for instance, you can create content that's relevant to your target audience, encouraging them to seek out your store on their own. CREATE AN ONLINE PRESENCE Even if you have no intentions of selling your products online, having an online presence will benefit your store in several different ways. For starters, it helps produce greater brand recognition so your audience knows who you are and what you do. TRACK YOUR RESULTS Another helpful marketing tip for retailers is to track your results. Use metrics/analytics to determine which advertising platforms are generating sales and which aren't. Using this ones information, you can tweak and optimize your campaigns for a higher return on investment (ROI). OFFER COMPETITIVE PRICING Before making a purchase, many shoppers will check to see if another store sells the %24 product at lower price on their a smartphone. To prevent those shoppers from leaving your store, offer competitive pricing and/or a price-match guarantee. LEARN MORE AT STORESUPPLYHUNTER.COM