4 Core Local Marketing Trends You Can’t Ignore

4 Core LOCAL MARKETING TRENDS YOU CAN'T IGNORE 144 Marketing trends change all the time . And , if you're a local business owner , it can be hard to keep up . Which trends should you follow ? Are there any that aren't worthwhile ? The trick is to pursue the ones that have the greatest chance of earning money and attracting new customers - and disregarding the rest . So , let's cut through the non - essentials and get to the important stuff . Here are the trends you simply can't afford to ignore . MOBILE PAYMENTS Mobile payments are convenient and - when used properly - they can protect consumers ' financial information . Research shows that the mobile payment trend has been steadily rising over the past 5 years and is expected to top one trillion dollars in 2019 . ģ The benefits are that interactive video allows your audience to immerse themselves in a story and choose what they see and how they see it . Recommendations on where to take Suzy for her first haircut ? D Payment 20 $ INTERACTIVE VIDEO CONTENT Interactive videos are another trend that might sound like sci fi . The trend toward interactive videos in marketing is a huge one , though . Major brands such as Johnny Walker , Samsung , and Porsche are using interactive video to connect with their customers . 10 30 V CHATBOTS The truth is that 1.4 billion people interact with chatbots every day . Not only that , adding live chat to your website can increase conversions by 20 % and send your ROI skyrocketing by as much as 305 % . Programming chatbots can be complicated but it's a worthwhile investment . You can start small by programming a chatbot to handle customer payment inquiries and other routine tasks . The trend is toward full virtual assistants , so keep that in mind as you move forward . FACEBOOK RECOMMENDATIONS INSERT Facebook is still the most widely - used social media site with more than 2 billion active monthly users . It's also a place where your followers can recom mend businesses ( including yours ! ) to their friends and social media connections . As of 2019 , Facebook Recommendations show up at the top of your business page . 20 $ APPROVED Powered By TabithaNaylor.com 727-424-7147 You can use Facebook Recommendations to encouage your customers to leave reviews . The responses you receive can help you attract new customers or offer you opportunities to improve products and services . Local marketing changes on a near - daily basis . The trends we've listed here are ones that are unlikely to go anywhere - and using them properly can help you to attract new customers without overspending on marketing . S [email protected]