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30 Marketing Quotes from the Best in the Industry

30 MARKETING QUOTES FROM THE BEST IN THE INDUSTRY "Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, confext, and connection." - Beth Comstock, CMO of General Electric "You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would." - Steve Wozniak, Co-Founder of Apple "Your culture is your brand." - Tony Hsieh, CEO of Zappos "In a way, the web is like your Hollywood agent - it speaks for you whenever you're not around to comment." Chris Brogan, Marketing Consultant, and Julien Smith, CEO of Breather "I am all for conversations. But you need to have a message.' - Renee Blodgett, CEO of Magic Sauce Media "As you've noticed, people don't want to be sold. What people do want is news and information about the things they care about." - Larry Weber, CEO of Racepoint Global "The attention economy is not growing, which means we have to grab the attention that someone else has today." - Brent Leary, Partner of CRM Essentials "For corporate marketers, podcasting is low-hanging fruit." - Paul Gillin, Principal of Paul Gillin Communications "Institutions that once had to go through media to deliver information are now themselves media." Andrew Nachison, Founder of weMedia "What makes content engaging is relevancy. You need to connect the contact information with the content information." - Gail Goodman, CEO of Constant Contact "When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." - Guy Kawasaki, Chief Evangelist of Canva "Increasingly, the mass marketing is turning into a mass of niches." - Chris Anderson, Curator of TED Talks "Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it." - David Meerman Scott, Speaker and Author "People share, read, and generally engage more with any fype of con- tent when it's surfaced through friends and people they know and trust." - Malorie Lucich, Lead PR at Pinterest "Make the customer the hero of your story." - Ann Handley, cCO of MarketingProfs "If you wait until there is another case study in your industry, you will be too late.' - Seth Godin, Best-Selling Author "Instead of using technology to automate processes – think about using technology to enhance human interaction." - - Tony Zambito, Founder of Buyer Personas "The best marketing doesn't feel like marketing." - Tom Fishburne, Founder of Marketoon Studios "Traditional methods of sales prospecting are grossly inefficient." - Jill Konrath, Marketing Expert "People don't buy what you do – they buy why you do it." - Simon Sinek, owner of SinekPartners "Make your marketing so useful people would pay you for it." - Jay Baer, President of Convince & Convert "Holding back technology to preserve broken business models is like allowing black- smiths to veto the internal combustion engine in order to protect their horseshoes." - Don Tapscott, Founder of Tapscott Group, and Anthony D. Williams, President of Centre for Digital Entrepreneurship and Economic Performance "Think about what a user is going tO type." - Matt Cutts, Distinguished Engineer at Google "The consumer is not a moron; she is your wife." - David Ogilvy, Founder of Ogilvy & Mather "Clarity trumps persuasion." - Flint McGlaughlin, Founder of MECLABS "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." Steve Jobs, Co-Founder of Apple "Good marketers see consumers as complete human beings with all the dimensions real people have." - Jonah Sachs, CEO of Free Range Studios "Give them quality. That's the best kind of advertising." - Milton Hershey, Founder of Hershey Chocolate Company "Money coming in says I've made the right marketing decisions." - Adam Osborne, Personal Computer Pioneer "Money follows passion – not the other way around." - David Siteman Garland, Creator of The "Rise to the Top" Podcast HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=XMYBTOCFITSC HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=V2AFUWFDUEGC HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=NVZUIIAORUOC HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=5EGUAWAAQBAJ HTTP://WWW.ANNHANDLEY.COM/2014/06/09/MAKE-YOUR-CUSTOMER-THE-HERO-OF-YOUR-STORY/ HTTP://WWW.BENFRANCIA.COM/ENTREPRENEURSHIP-2/WAIT-AND-IT-WILL-BE-TOO-LATE/ HTTP://WWW.ORIONCONCEPTS.NET/SERVICES/ HTTP://BLOG.WISHPOND.COM/POST/70494294231/50-INSPIRATIONAL-MARKETING-QUOTES-2013 HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=19EWPN7GLLKC HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=IYWGULIX_NBC HTTP://WWW.INC.COM/KELSEY-LIBERT/WHAT-28-WISE-QUOTES-TEACH-YOU-ABOUT-MARKETING.HTML HTTP://WWW.WORDSTREAM.COM/BLOG/WS/2015/12/09/MARKETING-QUOTES HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/35769 HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=VRDEWACDGBKC HTTP://WWW.MARKETINGEXPERIMENTS.COM/IMPROVING-WEBSITE-CONVERSION/CLARITY-TRUMPS-PERSUASION.HTML HTTP://WWW.INC.COM/MAGAZINE/19890401/5602.HTML HTTP://YOUTECHASSOCIATES.COM/7-MARKETING-QUOTES-TO-KICKSTART-YOUR-NEXT-CAMPAIGN/ HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/197530 WebpageFX HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=9Z3XXVW-WEJKC HTTPS://BOOKS.GOOGLE.COM/BOOKS?ID=TLRVATKODE8C

30 Marketing Quotes from the Best in the Industry

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There are millions of marketers in the world, but only a handful have the track record to be proven experts. This is what 30 of marketing's brightest minds have to say about their area of expertise.

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