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3 Layers of Sales KPIs

Total cost to gain a new customer, $. Revenue per sales rep, $ Customer New customers versus lifetime value, $ returning customers, % Layer 3. KPIS to form a big picture of a sales process Source: www.bscdesigner.com |Time to answer a prospect's query, hours; benchmark: 1 hour. Layer 2. Result-oriented leading KPIS help to plan a change Qualified lead Initial Meaningful Lead Sale request conversation Reach Rate, % Pas Rate, % Conversion Rate, % Layer 1. Process-oriented lagging KPls help to monitor the performance 3 Layers of Sales KPIS

3 Layers of Sales KPIs

shared by belliott on Feb 09
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With this new infographic and respective article we are sorting out sales KPIs. Instead of long lists of KPIs that one can find on Internet and that are in most cases pointless, we suggest to have a b...

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