3 Key Reasons Why Your SEO is Not Working and How to Remedy Them

netStripes Have you earned your stripes? 3 KEY REASONS WHY YOUR SEO IS NOT WORKING AND HOW TO REMEDY THEM You can't keep up with Google algorithms updates??? POSITION KEYWORDS OPTIMIZE We feel your pain; however, there's a way to win the Search Engine Optimisation (SEO) game, so long as you understand (SE O)-uns LINKS RANK E content. PAGES CONTENT Here are the SEO PROCESS WEBSITE ANALAYSIS CLIENT REQUIREMENTS REPORTING SEO LINK BUILDING KEYWORD RESEARCH PROCESS SEO SUBMISSION CONTENT WRITING WEBSITE OPTIMIZATION Here are some of the most common technical issues that could be adversely affecting your SEO strategy and how to remedy them: Duplicate Content REMEDY: Notify Google of your preferences, so it indexes the relevant content. You can specify which protocol (plain 'HTTP' or secure 'HTTPS') and which domain (with or without www) you prefer for example. Also, applying "crawl directives" and "canonical tags" to inform Google Bots of what to index, will speed up the process. Poor Mobile Optimisation REMEDY: Optimise your website (responsive design) for smartphones and tablet users, which displays your website appropriately for both desktop and mobile devices. This way, you provide a customised experience to the device, while the content remains the same. BADlinking REMEDY: Make it diverse, varied and natural. Cross-linking between pages helps Google crawlers delve deep in you website; however, if Google Penguin Updates cause your site to plunge in the rankings, it is time to review these backlinks and ask webmaster to remove them. www.netstripes.com Ph: 1300 10 8880