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27 Ways to MOTIVATE SHOPPERS who research online TO BUY

27 WAYS TO MOTIVATE SHOPPERS Who research online TO BUY How do shoppers res earch online? VIA SEARCH ENGINES COMPARING PRODUCT PRICES READING USER REVIEWS 81%) BY VISITING MULTIPLE ONLINE STORES READING PRODUCT INFORMATION OF SHOPPERS RESEARCH ONLINE BEFORE BUYING (RETAILINGTODAY) 60%. of consumers start their research on a 61% search engine before heading to a specific website (retailingtoday) of shoppers read product reviews before making a purchase (econsultancy) On average, consumers visited at least 3 online stores before making their purchase (retailingtoday) Shoppers search for the following while they are in an online store (retailingtoday) Warranty information (66%) Pricing (52%) Model information (51%) Payment information (47%) Sales/Discounts Availability Shipping information what stops shoppers from buying online? NOT HAVINGA "REAL" BUYING EXPERIENCE RETURNING PRODUCTS 69% of shoppers feel that returning items purchased online is a complicated process 54% shoppers want to actually see the product before purchase SHIPPING COSTS DELIVERY OPTIONS 61% of shoppers would 51% of shoppers don't leave a website if it want to wait to receive didn't offer free shipping their item CREDIT CARD FRAUD 6 out of 10 online shoppers are concerned about online security How to motivate researchers to purchase online? HELP PEOPLE FIND YOU Get to the top of the search results page SEO Research and identify keywords that your prospects search for Use those keywords in product titles & descriptions Publish continuous content optimized for identified keywords Incorporate and encourage social sharing ATTRACT RESEARCHERS WHO SEARCH FOR PRODUCT PRICE Highlight discounted prices if any 40%off free shipping ● Provide free shipping HELP SHOPPERS LEARN ABOUT YOUR PRODUCTS Provide clear product descriptions Provide high level overviews following it with detailed info Define any unfamiliar terms in your product descriptions Use customer reviews Encourage reviews by incentivizing CREATE A FULFILLING BUYING EXPERIENCE Provide high quality product images • Include a video as often as you can Create a sense of scale in your images Show multiple product images in multiple angles Enable zoom for a closer look at product images FACILITATE EASY COMPARISON BETWEEN PRODUCTS $21 Enable easy editing of cart Make it easier to navigate between similar products Provide consistent product information $17 Enable in-site product comparison LOOK CREDIBLE AND PROFESSIONAL Create a clear, well defined shipping and return policy Make it easy to return/exchange products Offer same/next day delivery Display a security certificate Offer multiple payment options (COD if possible) Offer excellent support and make your contact number prominent SOURCES http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases http://www.nngroup.com/articles/ecommerce-shoppers/ http://www.data-charts.com/what-do-shoppers-search-on-online-websites-like-google- and-amazon/ http://www.slidesharenet/neowave/influencing-offline-the-new-digital-frontier?related-1 http://ecommerceuxdesign.com/product-poge-images/ http://www.shopify.com/blog/5896807-seo-for-ecommerce-get-rank-get-found-get-customers Mine What Product Analytics for eCommerce

27 Ways to MOTIVATE SHOPPERS who research online TO BUY

shared by MineWhat on Nov 24
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81% of shoppers research online to collect information about products and prices before making a purchase. Find out what stops them from buying online and what online stores can do to motivate them to buy.

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