2015 winter checklist for small businesses

2015 WINTER CHECKLIST FOR SMALL BUSINESSES In a recent study done by OnDeck, it was discovered that the winter season can have 77% some pretty nasty effects on small businesses. A majority of small businesses reported profit loss during these months. Negative Impact Lanty Marketing doesn't want that to happen to you. So we made a helpful checklist that can help your business to be better prepared for the winter months. CREATE CONTENT TRACK YOUR OFTEN TRAFFIC Milil This means company updates, blog posts, and social media posts. This is important because it will give your customers a reason to stay engaged with you online when they might not be out much during the winter months. If people love the information that is being put out there, they will eventually act on it. Adverting your company online is great, but you won't know what works if you don't track your traffic. You need to have some type of analytics setup on your website if you want to be able to effectively promote your brand. SPEND MORE FIND YOUR MONEY WINTER NICHE Let's face it, you are going to need to spend a bit more money on advertising during these months. Start thinking of creative ways to advertise to your customers during the cold, snowy weather. Since it'll be tougher bringing in customers, you'll need to get creative. develop some special incentives for people to make the effort to come to you. A restaurant could have a free hot chocolate with any purchase. Appeal to the current desires. EMBRACE THE BE POSITIVE SEASON The way you react to the season will determine the attitudes of Don't continue business as usual. Adapt to the season. Have fun with it. Allow your customers to experience the deviation from normal with you. This is a chance to add variety to your goods or services. Variety is the spice of life. you, your employees, and your customers. If you are having a good time and enjoying the different opportunities available to you, everyone else will too. What impact do you think the winter will have on your business? . Positive .Negative . No Affect SUBMIT VIEW RESULTS Lanty Harketing