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The 2015 Video Marketing Cheat Sheet

#2015 VIDEO IS EVERYWHERE. In the next three years, it is predicted to reach 79% of all internet traffic. Businesses are capitalizing on video, and are expected to spend nearly $13 billion on video marketing by 2018. VIDEO MARKETING CHEAT SHEET WHY YOU NEED IT 4 times as many consumers WOULD RATHER WATCH A VIDEO about a product than read about it One in four consumers LOSE INTEREST IN A COMPANY if it doesn't have video Nearly three quarters of consumers BELIEVE A VIDEO describing a service IS IMPORTANT 4 in 5 consumers believe that DEMO VIDEOS ARE HELPFUL Nearly two thirds of consumers say companies 59% that use video KNOW HOW TO REACH THEIR A majority of consumers find it helpful to watch a product video MORE THAN ONCE before making a purchase CUSTOMERS WHERE TO PLACE IT :**... EMAIL Consumers are nearly 50% more likely to READ EMAIL NEWSLETTERS that include links to video SOCIAL MEDIA More than half of consumers 84% of all consumers have watched a company video said that they've LIKED A COMPANY VIDEO in their newsfeed THAT CAME THROUGH EMAIL Nearly half (48%) of all consumers have personally SHARED A COMPANY VIDEO on their profile CROSS PLATFORM A majority (55%) of consumers watch at 000 Nine out of ten consumers watch at least one video on DESKTOP per week least one video on MOBILE per week HOW TO PERFECT IT IN ORDER OF IMPORTANCE 1. How the product is made 2. Testimonials 3. About the company a WHAT TYPES? A majority (56%) of consumers say CUSTOMER TESTIMONIALS are helpful 4 in 5 consumers say a video showing HOW A PRODUCT OR SERVICE WORKS is important Nearly two thirds of consumers prefer video UNDER 60 SECONDS. Animoto conducted a web-based survey to a sample of 1,051 consumers in February 2015. All respondents have watched a video on their computers. tablets or mobile phones at least once in the past six months. METHODOLOGY Animoto is the leading online video creation application for consumers, professional photographers, businesses and educators that empowers the creation and sharing of professional-quality videos using pictures, video clips, words and music. For more information, visit ABOUT ANIMOTO ANIMOTO

The 2015 Video Marketing Cheat Sheet

shared by Animoto on May 18
Did you know that there are more than 7 billion videos watched each and every day on Facebook and YouTube? One thing is clear: customers are hungry for video. Our recent survey confirms that businesse...




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