2014 Trends in Digital Marketing
2014 TRENDS IN DIGITAL MARKETING of chief marketing officers 78% say custom content is the future of marketing. Companies Outsourcing Their Content Marketing in 2012 and 2013 56% of companies outsourced 56% their content 40% marketing in 2012. 40% of companies outsourced their content marketing in 2013. 2012 2013 Marketers are expected $135 to spend $135 billion on new digital marketing BILLION collateral in 2014. 91% 86% of B2B marketers use of B2C marketers use content marketing. content marketing. 37% Companies spent 37% of their budgets on branded content in 2013: 52% 32% 18% of budgets went to personnel; to production; to distribution. of consumers spend time reading content from a brand they know. 68% Sources: http://www.thedrum.com/news/2013/08/20/infographic-78- cmos-think-custom-content-future-marketing http://contentmarketinginstitute.com/2013/12/brand- journalism-content-marketing-spending-rise/ http://socialmediatoday.com/pamdyer/1945706/20-statistics- will-drive-2014-marketing-strategies-infographic http://www.customcontentcouncil.com/news/2013-spending- study-reveals-branded-content-spend-new-high http://www.prdaily.com/Main/Articles/20_captivating marketing_statistics_that_will_driv_15564.aspx# Developed by: * HubShout ONLINE MARKETING SOLUTIONS
2014 Trends in Digital Marketing
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