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2014 Trade Show Success Guide

2014 TRADE SHOW Success GUIDE Stand Out At Your Next Trade Show With a trade show exhibit, companies can create an impression on customers and establish their brand while increasing publicity. common TRADE SHOW MISTAKES Bad Communication Simply saying "Hi, How are you?" does not attract a customer's attention. Face-to-face interactions are still highly valued by attendees of trade shows as they can create a connection with a business and ask questions that are important to them. Booth Design A traditional type of booth with tables and brochures displayed with reps standing or sitting behind them can actually create a barrier. Opening up the booth with a U-shaped space can be a more effective design that will invite customers in rather than turn them away. Ignoring the Senses A lot of what is involved in designing a trade show booth can be visual but there no Lack of Objectives It is important for businesses to consider what their specific goals are before the show so they can better evaluate their success after attending. Generating new leads, building a mailing list or increasing visibility are great objectives. reason that a business should not try to engage other senses. A booth can become a unique experience when more of their senses are involved in the display such as taste, touch, sound and smell. KEYS TO SUCcess AT A TRADE SHOW Creative and effective marketing at a trade show means using more than just one approach reach the audience. Creating A Unique Booth Desirable Promo Items Devise a Game Instead of putting a company logo on something disposable that each person has been collecting all day, businesses should focus on thinking of a promotional item people can be used. Businesses can lure in Instead of following a certain trend or emulating a design style, the booth should reflect what is unique about the company without following any trade show standards. more people booth by coming up with a fun game/contest that will offer them the chance to win appealing prizes. their Demo of a Product or Service Active Social Media Presence Technology Integration Customers need to see a demo of what the company does so they can experience the real value of the product. This generates more interaction, creates product interest and is something memorable for the people. Posting photos/info about the booth can attract more people and notify all their followers of where the event is. Create a #hashtag for attendees to use on their social media accounts. Digital interactive elements like video monitors and touch screens allow people at your booth to become more involved and interested in the company. Talk To Prominent Professionals Stay Until The Last Person Leaves Prepare To Follow Up At every trade show there are probably a handful of people attending who are considered industry leaders in their professions. While it may be tempting to leave when the major foot traffic subsides, sometimes it's during the last hour that you will meet that person who will turn out to be a lead. Make sure you have a method to gather info so you can follow up. This could mean collecting email addresses, business cards, or even getting phone numbers. DONT FORGET! One of the keys to trade show success is not only to be noticed A booth must be more than just pamphlets and tables; it needs to be an experience for the customer. Giving a presentation helps gain exposure and can really help a small business connect with the audience. Going green at trade shows is not only good for the environment, it's good for business as well. but to be remembered. DO Sources: **...

2014 Trade Show Success Guide

shared by lipsum1 on Jun 10
For any company, attending a trade show and creating an exhibit is not only an opportunity to increase exposure but it can be a worthwhile investment that works effectively to generate more business. ...




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