2014 Online Consumer Trends Leading Up To The Superbowl

ONLINE CONSUMER TRENDS LEADING UP TO THE SUPERBOWL Netmining and Proximic compared traffic patterns the week leading up to the Big Game with a snapshot of the week prior. Significant traffic volume increases were seen in specific website categories. 381% NFL INCREASE NON-PROFIT ORGANIZATIONS Did you know that the NFL is a non-profit organization? OLYMPICS COLLECTING 791% (HOBBY) INCREASE Sports memorabilia is hot. Don't forget about the other tent-pole event in Feb. 32 SLEEP DISORDERS 4ZX 338% Who's going to win? INCREASE INCREASE POPULARITY OF DIFFERENT SUBSTANCES CONSUMED FOR THIS YEAR'S SUPER BOWL. Totelefiby? BEERS/COCKTAILS WINE "HERBS" FOR “HEALTH" 007% 188% 163% INCREASE INCREASE INCREASE BBQ & GRILLING Not popular for the NFL's first cold weather Super Bowl. DECREASE Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit netmining.com or follow us on Twitter anetmining. •netmining I proximic Netmining partnered with Proximic to provide data across 279 billion impressions |-10 |-20 TulumliTilumluuml. II|I II|| -10 20- 10- ABOUT