2013: Year of Intelligent Content Marketing in the UK

CONTENT MARKETING IN THE UK 2013 MARKS THE YEAR OF INTELLIGENT CONTENT MARKETING DO YOU INVEST IN WHO CREATES YOUR CONTENT? CONTENT MARKETING? 1 IN 3 More than organisations 78% use an external provider for some or all of their content marketing of businesses 9 IN 10 invest in content marketing US firms invest in content 5% Don't 19% No publish content 3% Unsure 37% In-house and external O 78% Yes provider 3% External provider only 55% In-house team only 87% use social media to distribute JUST AS ATOMS ARE THE BUILDING BLOCKS OF THE UNIVERSE, content CONTENT IS THE BUILDING BLOCKS OF THE INTERNET WHAT CONTENT IS BEST HOW WILL CONTENT FOR SOCIAL SHARING? MARKETING SPEND CHANGE? 17% Spend about the same 27% 51% Industry news and blogs 3% Spend Video less 4% White papers 80% Spend more O 18% Infographics 33% 51% of marketing budgets are 97% of UK organisations claim industry dedicated news and blogs are the most effective content type for social media will increase or maintain the to content amount they spend on content marketing in 2013 66 Consumers expect the best and if you aren't writing about developments in your industry with authority, you won't be taken seriously.9 66 2013 will be the year for companies to invest in video marketing, not just the biggest of brands.) Elizabeth Malone-Johnstone, Digital Marketing Manager, TRACKER Martin Abrams, Search Engine Marketing Manager, Park Resorts 66 66 Content marketing will become more complex in 2013 as marketers look to increase Content marketing has become an essential tool to help companies to reach their goals as quality and relevant content is fundamental to engagement with their audiences. 9 make brands stand out from others. Jenny Barrett, Head of Marketing, Mortages for Business Valeria Mendes, Marketing Co-ordinator, Vanet NewsReach has over a decade of experience in providing intelligent content marketing for our global client base. NewsReach newsreach.co.uk | @NewsReach | +44 207 517 2240 Sources Results of the Content Marketing in the UK survey conducted by NewsReach in November/December 2012. Additional statistics from the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends - North America by the Content Marketing Institute and MarketingProfs CONTENT MARKETING IN THE UK 2013 MARKS THE YEAR OF INTELLIGENT CONTENT MARKETING DO YOU INVEST IN WHO CREATES YOUR CONTENT? CONTENT MARKETING? 1 IN 3 More than organisations 78% use an external provider for some or all of their content marketing of businesses 9 IN 10 invest in content marketing US firms invest in content 5% Don't 19% No publish content 3% Unsure 37% In-house and external O 78% Yes provider 3% External provider only 55% In-house team only 87% use social media to distribute JUST AS ATOMS ARE THE BUILDING BLOCKS OF THE UNIVERSE, content CONTENT IS THE BUILDING BLOCKS OF THE INTERNET WHAT CONTENT IS BEST HOW WILL CONTENT FOR SOCIAL SHARING? MARKETING SPEND CHANGE? 17% Spend about the same 27% 51% Industry news and blogs 3% Spend Video less 4% White papers 80% Spend more O 18% Infographics 33% 51% of marketing budgets are 97% of UK organisations claim industry dedicated news and blogs are the most effective content type for social media will increase or maintain the to content amount they spend on content marketing in 2013 66 Consumers expect the best and if you aren't writing about developments in your industry with authority, you won't be taken seriously.9 66 2013 will be the year for companies to invest in video marketing, not just the biggest of brands.) Elizabeth Malone-Johnstone, Digital Marketing Manager, TRACKER Martin Abrams, Search Engine Marketing Manager, Park Resorts 66 66 Content marketing will become more complex in 2013 as marketers look to increase Content marketing has become an essential tool to help companies to reach their goals as quality and relevant content is fundamental to engagement with their audiences. 9 make brands stand out from others. Jenny Barrett, Head of Marketing, Mortages for Business Valeria Mendes, Marketing Co-ordinator, Vanet NewsReach has over a decade of experience in providing intelligent content marketing for our global client base. NewsReach newsreach.co.uk | @NewsReach | +44 207 517 2240 Sources Results of the Content Marketing in the UK survey conducted by NewsReach in November/December 2012. Additional statistics from the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends - North America by the Content Marketing Institute and MarketingProfs