The 2013 Small Business Gameplan

Small Business Game Plan 2013 We surveyed 600 U.S. small business owners of which... 17% 80% Online only 3% Offline only Online + Offline + RE They're bullish on their own prospects for 2013... Individually more optimistic Split on the economy 37% Improve 33% Stay the same 30% Worsen TMMM.M.MM•MAT MM 1.M..M.MMM 46% Increase revenue MOMOTMMMMM. MMM•TMAAt MMM 33% Uncertain MM:1:1:1MAMT 21 % Lower revenue MMM.MMMM. Plan to do more with less... Automating to cut costs & streamlining operations 78% 87% Delay in hiring The smallest are bowing out of Google Shopping.. Want to participate, but can't afford the cost of admission Google Shopping 38% Simply "can't afford to pay for traffic" See opportunity in sourcing, exporting & online.. Globally Virtually 49% Creating a new e-commerce website 30% Importing new products 23% Exporting more 29% Into United Kingdom, an English-speaking country 11% 15% 15% 11% 52% Into growing O BRIC countries 39% Not knowing the partners 37% Lack of expertise Concerns over global trade include With many thinking they are too small to trade on a global stage With mobile commerce NOT tapped... Mobile commerce to quadruple to $31 billion in next 5 years Smaller merchants 83% Do not have not ready mobile commerce Insufficient time Lack of 2012 2017 %24 funds Forrester Research Mobile Commerce Forecast 2012-2017 But beating the big dogs at social commerce.. Small online merchants are beating out big retailers in social media marketing of Web sales will occur 50% through social media by 2015 Internet Retailer Social Media 300 Gartner Small merchants are excellin.. в 37% 54% Find social media Effectively drive word of mouth one of their most effective marketing tactics sales in About the Survey: This survey combines the responses from users of Vendio and Auctiva, e-commerce solution providers that are part of Alibaba.com, a global online marketplace for small businesses. It was conducted in December 2012. auctiva' veNDio EL F Alibaba.com TM Powerful Solutions for Online Sellers Global trade starts here. Simply Powerful eCommerce UUUU