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The 2013 Small Business Gameplan

Small Business Game Plan 2013 We surveyed 600 U.S. small business owners of which... 17% 80% Online only 3% Offline only Online + Offline + RE They're bullish on their own prospects for 2013... Individually more optimistic Split on the economy 37% Improve 33% Stay the same 30% Worsen TMMM.M.MM•MAT MM 1.M..M.MMM 46% Increase revenue MOMOTMMMMM. MMM•TMAAt MMM 33% Uncertain MM:1:1:1MAMT 21 % Lower revenue MMM.MMMM. Plan to do more with less... Automating to cut costs & streamlining operations 78% 87% Delay in hiring The smallest are bowing out of Google Shopping.. Want to participate, but can't afford the cost of admission Google Shopping 38% Simply "can't afford to pay for traffic" See opportunity in sourcing, exporting & online.. Globally Virtually 49% Creating a new e-commerce website 30% Importing new products 23% Exporting more 29% Into United Kingdom, an English-speaking country 11% 15% 15% 11% 52% Into growing O BRIC countries 39% Not knowing the partners 37% Lack of expertise Concerns over global trade include With many thinking they are too small to trade on a global stage With mobile commerce NOT tapped... Mobile commerce to quadruple to $31 billion in next 5 years Smaller merchants 83% Do not have not ready mobile commerce Insufficient time Lack of 2012 2017 %24 funds Forrester Research Mobile Commerce Forecast 2012-2017 But beating the big dogs at social commerce.. Small online merchants are beating out big retailers in social media marketing of Web sales will occur 50% through social media by 2015 Internet Retailer Social Media 300 Gartner Small merchants are excellin.. в 37% 54% Find social media Effectively drive word of mouth one of their most effective marketing tactics sales in About the Survey: This survey combines the responses from users of Vendio and Auctiva, e-commerce solution providers that are part of, a global online marketplace for small businesses. It was conducted in December 2012. auctiva' veNDio EL F TM Powerful Solutions for Online Sellers Global trade starts here. Simply Powerful eCommerce UUUU

The 2013 Small Business Gameplan

shared by joshuamilne on Jan 30
A new survey of 600 small businesses reveals the majority remain skeptical about economic growth in 2013. However they are optimistic about their own opportunities as nearly half of the respondents ex...



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