2012 Holiday Shopping Season

* 2012 Holiday * Shopping Season How Will America Shop The economy might still be in bad shape, but that won't stop Americans from spending a projected $586 billion during the 2012 Holiday Season. *No te: Some questions allowed multiple answers. $ 436.594 Popular wish list items Flow much people plan to spend on these gift ideas: Gift cards 59.8% Books, CDs, DVDS, video games 45.7% $ 104.61 Clothing 49.1% Electronics 35.8% $73.27 $109.49 $75.71 $ 43.36 $ 63.54 $36,34 Greeting cards and Flowers Gifts for Gifts for postage *babysitters, postal workers, pets, etc. Personal care or beauty items 18.2% Sporting goods 17.4% Home-related furnishings 20.2% others* Decorations Gifts for Candy friends Gifts for family Jewelry 24.0% Co-workers WHERE will people shop? DISCOUNT STORE 65.3% CLOTHING OR ACCESSORIES CRAFTS OR ELECTRONICS STORE FABRICS STORE STORE DEPARTMENT STORE 36.2% 17.9% 31.8% 57.8% GROCERY STORE/ SUPERMARKET THRIFT STORES/ RESALE SHOPS DRUG STORE ONLINE CATALOG OTHER 51.8% 11.9% 21.8% 51.8% 13.9% 4.5% When do people plan to start shopping? EVERY-DAY LOW PRICES CUSTOMER SERVICE 12.3% 13.5% 5.9% Before September 13.7% 2.9% SEPT 7.0% Most 16.1% important factor when choosing September 1.5% OCT 22.1% October 39.0% NOV 1.8% a retailer 2.2% November 36.6% 5.8% CONVENIENT LOCATION First 2 weeks Last 2 weeks 19.7% December DEC Fow much shopping will be done online? Smartphone use: people shopping done online Research Products/ Compare Prices 32.9% 16.2% NONE 15.0% Buy Products 19.2% Redeem Coupons 35% 1 to 25% 24.9% Look up Retailer Information Use Apps to Research or Purchase Products 14.6% 17.6% Use Apps to Compare Prices 25.3% 26% to 50% Do not plan to shop with my Smartphone 47.1% 15.7% 51% to 75% Will the current economy affect spending plans? 7.8% 75% to 100% Ves 52.3% 47.7% No REFERENCES CREDIT SEASON Natural Retail Federation © 2012 CreditSeason.com www.CREDITSEASON.COM EASY-TO-USE QUALITOISE WEBSITE DISCOUNTS dIHS NO HASSLE MERCHANDISE RETURN SELECTION OF POLICY NONE OF THESE