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2012 holiday shopping guide

apigee 2012 HOLIDAY SHOPPING SURVEY HOLIDAY SHOPPERS DEMANDING MOBILE APPS 82% 57% 54% say there are major benefits to shopping on a mobile device considering purchasing their holiday gifts on a mobile device warn retailers of the consequences of not providing an app PRODUCTS BEING PURCHASED ON MOBILE DEVICES 32% 31% 27% 26% 24% 20% books electronics gift cards DVD/Blu-ray clothing toys BENEFITS OF SHOPPING ON A MOBILE DEVICE 50% 48% 12% Browsing for deals wherever you are Sneaking shopping time in at work Performing price comparisons inside a store 149% 40% Buying embarrassing or personal items without using a work computer Using a mobile device to find a retail store 16% 38% Participating in online auctions wherever Redeeming electronic coupons 25% 27% you are Secretly shopping without a spouse/significant other knowing Getting loyalty points on an app CONSEQUENCES FOR A RETAILER NOT OFFERING A MOBILE APP 30% waste a trip to the store for items they don't carry 25% lose out on the best deals the store offers 19% retailer seems old fashioned 17% loss of time 12% loss of money store loyalty hurt 7% Apigee survey conducted by Harris Interactive of over 2,200 US adults © 2012 Apigee Corp. All rights reserved

2012 holiday shopping guide

shared by sasosketa on Sep 27
Interesting information on what people buy on mobile shopping sites and why retailers should join in the action.


Apigee Corp.




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