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The 2012 Charity Social Index Infographic

THE 2012 CHARITY SOCIAL 100 INDEX Visceral BUSINESS THE GENETIC CODE OF SOCIAL BUSINESS OUR aim with the Social Charity Report is to help charities think about how they can excel as social organisations with an overarching strategy COMPELLING that differentiates them, that joins the dots across different areas of the OPEN charity organisation and goes beyond a proprietary usage of social media to being able to develop real and bespoke value. VISCERAL HEADLINES NETWORKED PURPOSE BEYOND PROFIT SEAMLESS 1. 1 Social media has yet to fully impact development via HR. Perceived media effectiveness and marketing spends 2.need to line up better. people connected through social media and freely subscribed to content from just the Top 100 charities in this study alone. 12 MILLION 3. The networked power of social media is J. becoming evident. 4 Networked power is here and a KPI to aim for. £2.6 BILLION annually spent on fundraising and publicity. BEST SOCIAL MEDIA PLATFORM FOR CHARITIES? 100 MEDIA EFFECTIVENESS 90 twitter 26% 80 70 BLOG 60 2% facebook. 50 in partrership with JustGiving OWN COMMUNITY Owned media 40 Promoted media 64% Earned media Paid media 2% 30 20 You Tube 10 1% Most effective Moderately effective Moderately ineffective Least effective FACEBOOK ACTIVITY TWITTER ACTIVITY WHO LOOKS AFTER SOCIAL MEDIA Between 2 & 5 Just 1 IN CHARITIES? 9% 33% 48% 27% 21% Between 5 & 10 The digital team Certain people have permission and are trained to use it 14% 17% Between 20 & 50 Between 10 & 20 22% Between 2 & 5 3% Just 1 11% Different departments are responsible for their own activity Between 100 & 200 The social media manager f f Between 50 & 100 25% 11% 9% 6% 7% Everyone is encouraged to use social media 11% Between 10 & 20 Between 20 & 50 The marketing and communications team 17% DO YOU HAVE SOMETHING TO TELL US? DROP US A MAIL AT INFO@VISCERALBUSINESS.COM INTEGRATED APPROACH TO CRM? FASTEST MOVING SOCIAL CHARITIES IN 2012 2012 Ranking 2011 Ranking Difference WHAT ABOUT APPS? MEDECINS SANS FRONTIERES 15 85 +70 DON'TKNOW 8% 47% YES 6% 68% 38 94 +56 We've not produced They're a core part of our marketing NO 23% 29% ACAT any apps Children 0 in Need 70 +49 We've produced one or more LEGION 27 76 +49 12% 6% 115% SAMARITANS 48 96 +48 Apps are not a part of our strategy Apps are integral to the way we do things Girlguiding UK 43 82 +39 The average annual rate of follower growth for the top 100 charities on Linkedln.* Friends of the Earth 51 +39 12 53 87 +34 see our report for details BREASHNCER 45 73 +28 £2.707 unicef 1 +22 23 45 +22 Is the amount of income the average charity has per their combined number of connected social followers on Facebook and Twitter. D'ABETES UK 142% USER GENERATED CONTENT The average rate of growth of Twitter followers over the last year has hits triple digits as Twitter's become a mainstream channel. UGC is part of corporate communication Enabling blog comments 23% unicef 23% A culture of co-creation and collaboration User's comments on webpages 21% Our No 1 charity in this year's study, UNICEF UK 15% Live feeds of activity into campaigns weaves international, national and local activity together, on and offline, as open, multi-platform experiences that supporters and staff can join in with. 66.2% 18% Total Youtube subscriber growth amongst the Top 100 social charities in the last year. DOWNLOAD OUR 2012 SOCIAL CHARITY INDEX AT VISERALBUSINESS.COM OR FOR DIRECT ACCESS JUST USE OUR QR CODE. Visceral BUSINESS ccO O © 2012 Visceral Business Ltd. BY NC SA 21 23 BREAKT | THE 2012 CHARITY SOCIAL 100 INDEX Visceral BUSINESS THE GENETIC CODE OF SOCIAL BUSINESS OUR aim with the Social Charity Report is to help charities think about how they can excel as social organisations with an overarching strategy COMPELLING that differentiates them, that joins the dots across different areas of the OPEN charity organisation and goes beyond a proprietary usage of social media to being able to develop real and bespoke value. VISCERAL HEADLINES NETWORKED PURPOSE BEYOND PROFIT SEAMLESS 1. 1 Social media has yet to fully impact development via HR. Perceived media effectiveness and marketing spends 2.need to line up better. people connected through social media and freely subscribed to content from just the Top 100 charities in this study alone. 12 MILLION 3. The networked power of social media is J. becoming evident. 4 Networked power is here and a KPI to aim for. £2.6 BILLION annually spent on fundraising and publicity. BEST SOCIAL MEDIA PLATFORM FOR CHARITIES? 100 MEDIA EFFECTIVENESS 90 twitter 26% 80 70 BLOG 60 2% facebook. 50 in partrership with JustGiving OWN COMMUNITY Owned media 40 Promoted media 64% Earned media Paid media 2% 30 20 You Tube 10 1% Most effective Moderately effective Moderately ineffective Least effective FACEBOOK ACTIVITY TWITTER ACTIVITY WHO LOOKS AFTER SOCIAL MEDIA Between 2 & 5 Just 1 IN CHARITIES? 9% 33% 48% 27% 21% Between 5 & 10 The digital team Certain people have permission and are trained to use it 14% 17% Between 20 & 50 Between 10 & 20 22% Between 2 & 5 3% Just 1 11% Different departments are responsible for their own activity Between 100 & 200 The social media manager f f Between 50 & 100 25% 11% 9% 6% 7% Everyone is encouraged to use social media 11% Between 10 & 20 Between 20 & 50 The marketing and communications team 17% DO YOU HAVE SOMETHING TO TELL US? DROP US A MAIL AT INFO@VISCERALBUSINESS.COM INTEGRATED APPROACH TO CRM? FASTEST MOVING SOCIAL CHARITIES IN 2012 2012 Ranking 2011 Ranking Difference WHAT ABOUT APPS? MEDECINS SANS FRONTIERES 15 85 +70 DON'TKNOW 8% 47% YES 6% 68% 38 94 +56 We've not produced They're a core part of our marketing NO 23% 29% ACAT any apps Children 0 in Need 70 +49 We've produced one or more LEGION 27 76 +49 12% 6% 115% SAMARITANS 48 96 +48 Apps are not a part of our strategy Apps are integral to the way we do things Girlguiding UK 43 82 +39 The average annual rate of follower growth for the top 100 charities on Linkedln.* Friends of the Earth 51 +39 12 53 87 +34 see our report for details BREASHNCER 45 73 +28 £2.707 unicef 1 +22 23 45 +22 Is the amount of income the average charity has per their combined number of connected social followers on Facebook and Twitter. D'ABETES UK 142% USER GENERATED CONTENT The average rate of growth of Twitter followers over the last year has hits triple digits as Twitter's become a mainstream channel. UGC is part of corporate communication Enabling blog comments 23% unicef 23% A culture of co-creation and collaboration User's comments on webpages 21% Our No 1 charity in this year's study, UNICEF UK 15% Live feeds of activity into campaigns weaves international, national and local activity together, on and offline, as open, multi-platform experiences that supporters and staff can join in with. 66.2% 18% Total Youtube subscriber growth amongst the Top 100 social charities in the last year. DOWNLOAD OUR 2012 SOCIAL CHARITY INDEX AT VISERALBUSINESS.COM OR FOR DIRECT ACCESS JUST USE OUR QR CODE. Visceral BUSINESS ccO O © 2012 Visceral Business Ltd. BY NC SA 21 23 BREAKT |

The 2012 Charity Social Index Infographic

shared by planetdamage on Oct 10
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Infographic I made for Visceral Business' "2012 Social Charity Index" report.

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