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15 Well Known Brands Who Changed Their Business Logo

Why 15 well known brands changed their business logo and how many did you spot? Electrolux decided to keep the super-serif "E" icon and opted for the rest of the logo to look more appealing to a contemporary consumer. Thinking of yon Electrolux 88% K Electrolux Medium is a recognised publishing platform created by Twitter co-founder Ev Williams'. Medium chose to go from a single 'M' in Stag font to a unique geometric figure that blends sharp and round edges. M 86% Southern Comfort's new logo was a small part of a complete brand overhaul with the main aim to increase sales volume. The concept was designed to target the more younger demographic. N.W. HERON s NEW CRLEANG ORIGINAL SOUTHERN COMFORT 83% SOUTHERN COMFORT EATEGCRY Dr UNL SC The main elements of the new logo are the iconic hut roof and script wordmark which remain. The new element is they are now placed inside a smear of tomato sauce to give a more modernised feel to the brand. Pizza Hut 80% Pizza Hut MAKE IT GREAT THE FLAVOR OF NOW. Well known hardware manufacturer Lenovo opted for a new, straightforward logo that is intended to catch our attention by being placed on a wide variety of colored backgrounds. lenovo. 79% Lenovo. Coors Light were another brand who opted for a new contemporary logo. From the original loud and cartoonish logo well know to drinkers to a more contemporary feel that is designed to look its best on cans. Coors LIGHT Coors LIGHT 79% Logitech's original logo included an expressionist face which some say was outdated. The brand opted for a contemporary sans-serif look distinguished by a unique "g." (6: Logitech 79% logitech Only the second major logo change in the brand's 121 year history the new design is aimed at moving away from links to professional athletes and towards what spokesman call the sport of fitness. Reebok 77% Reebok A Sonos opted for a new logo and midway through design noticed that If you scroll up and down while viewing the following logo, the lines surrounding the Sonos wordmark appear to pulse, kind of like the speakers sold by the home audio company. SONOS THE WIRILESS HSYSTIM 70% SONOS Spotify underwent a much-needed logo update in 2013, and this year again the brand gave it a new fresh color-scheme change accompanied by alternate color schemes that brought it beyond green. Spotify 70% Spotify Facebook being Facebook updated their logo rather than a redo. Eric Olson, creator of the old logo's font was again asked to design a font the company could call its own. facebook. 70% facebook KFC have spent time and resource in the way the brand present's itself over the past decade. This year they decided to nostalgically return to the brand's roots and opted for a stripped down logo from Grand Army. 68% KFC Dominos opted to replace its current diamond-shaped logo with a more linear one that no longer includes the word "pizza." The brands menu stretches more then just Pizza and wanted the logo to reflect this. 60% Domino's Pizza PayPal's new logo was designed to increase users perception of the brand alongside trust and innovation. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic. 46% PayPal PayPal Google's logo change was the first in 16 years. The design was simple, replace the dated serif font with a cleaner one while retaining the childlike feel synonymous with the brand. Google 24% Google The survey took place on the 27th and 28th of November 139 people completed the survey Male and female entries between the age of 18-65 www.digitalid.co.uk Domino's

15 Well Known Brands Who Changed Their Business Logo

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We look at 15 well known brands who opted for a business logo change during 2015 and we also ran a survey to see how many end users noticed the change and what impact this had towards the brand.

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