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14 Ecommerce KPIs Every Marketer Needs To See

ECOMMERCE KPIS INFOGRAPHICS ONLINE SHOP 12 3 56 BUY ROI - RETURN ON INVESTMENT MEASURABLE + GOOGLE ANALYTICS F/x REVENUE / COSTS YOY - YEAR OVER YEAR GROWTH MEASURABLE + GOOGLE ANALYTICS F/x LAST YEAR / THIS YEAR MOM - MONTH OVER MONTH PROGRESS MEASURABLE + GOOGLE ANALYTICS F/x LAST MONTH / THIS MONTH CLV - CUSTOMER LIFETIME VALUE MEASURABLE + GOOGLE ANALYTICS F(x) PROFIT/CUSTOMER/ YEAR x NO OF YEARS AOV - AVERAGE ORDER VALUE GOOGLE ANALYTICS F/x AVERAGE REVENUE / CUSTOMERS CR - CONVERSATION RATE GOOGLE ANALYTICS F/x CONVERSIONS / VISITS COCA - CUSTOMER ACQUISITION COST MEASURABLE + GOOGLE ANALYTICS F+x TRAFFIC + DISCOUNT+ INCENTIVES + PRIZE CAR - CART ABANDONMENT RATE GOOGLE ANALYTICS F/x CONVERSIONS / CART VISITS PI - PURCHASE INTENTION SURVEY % OF VISITOR WANTS TO BUY SPI - SEARCH PENETRATION INDEX MEASURABLE + GOOGLE ANALYTICS F/x NUMBER OF VISITS / NUMBER OF SEARCHES RPC - REVENUE PER CLICK MEASURABLE + GOOGLE ANALYTICS F/x AVERAGE REVENUE / NO OF CLICKS CoS - COST OF SALES MEASURABLE F-x SALES - GROSS PROFIT RR - REFUND/RETURN RATE MEASURABLE (CURRENT VALUE - ORIGINAL VALUE) / ORIGINAL VALUE) X 100 RPR - REPEAT PURCHASE RATE MEASURABLE F/x NUMBER OF CUSTOMERS WHO HAVE PURCHASE MORE THAN ONE / NUMBER OF CUSTOMERS NPS - NET PROMOTER SCORE Detractors Passives Promoters 0 1 2 3 4 5 7 8 10 Very Unlikely Extremely Likely % PROMOTORS - % DETRACTORS = NPS (NET PROMOTOR SCORE) Designed by: CLOUDWAYS Managed Cloud Hosting For Everyone www.cloudways.com

14 Ecommerce KPIs Every Marketer Needs To See

shared by cloudways on Apr 03
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Given the broad definition of the term ecommerce, keeping track of the performance of the ecommerce ventures is an important challenge for all stakeholders. It is not simply the matter of measuring a ...

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