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12 Cardinal Rules For Harmonious Color Schemes

CARDINAL RULES FOR HARMONIOUS 12 COLOR SCHEMES ELICIT EMOTIONS Select colors that characterize the emotions that your brand intends to prompt. BE INDUSTRY-SPECIFIC Find colors that resonate with your target market and stick with them. PRACTICE 60-30-10 RULE 30% Apply 60-30-10 rule which recommends that you use 60% three colors in the ratio of 10% 60% 60%, 30% and 10%. EVOKE RESPONSES Look for colors that invoke a TRUST PURITY positive psychological response with your audience. CONTEMPT SERENITY FEAR STAY DISTINCTIVE Choose unique colors, differentiation is the key to developing a charismatic brand. CREATE BRAND PERSONA Complement the personality of your brand with colors. THỊNK OUT OF THE BOX Don't be afraid of using multiple color schemes on different pages. DRIVE ATTENTION Use bold colors to help users navigate and bring attention to highlighted points. EMPHASIZE KEY POINTS SIGN IN Employ a color palette with contrasting colors that can be used for buttons, links and CTAS. SKIP ADD TO CARD BUY NOW DOWNLOAD AVOID FADS Keep away from short-lived color trends, fads often fade away. 2012 2013 2014 2015 BEAT YOUR COMPETITION Analyze the competition and select colors that are exclusive but relevant. ENSURE COMPATIBILITY Use compatible colors. Grasp how the colors look on different devices. dn Designmantic

12 Cardinal Rules For Harmonious Color Schemes

shared by DesignMantic on Jun 04
Using the ‘right’ combo of colors goes a long way to reinforce your brand perception. That is why designers take their time and consult a smattering of sources when they get to mix and match color...




Evan Brown



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