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11 Employee Advocacy Statistics You Need to Know [Infographic]

11 EMPLOYEE ADVOCACY STATISTICS YOU NEED TO KNOW EMPLOYEE ADVOCATES HELP BUILD TRUST Employees are a trusted source of information for consumers, but just how valuable are they in building trust for your organization? CONSUMERS SAY.. 67% 52% 03 49% information provided by they trust content created they trust content created by a company technical by employees of a company regular employees is credible expert 0A47% 05 34% 31% employees are the most trusted source for company engagement information employees are the most trusted source for company integrity information they trust information about company operations from employees Despite these facts, employee engagement is at an all-time low. Engaged employees 13% Disengaged employees 63% Actively disengaged employees 24% EMPLOYEES OF SOCIALLY ENGAGED COMPANIES ARE... 57% more likely to align social media engagement to more sales leads 40% more likely fo believe their company is more competitive 20% more likely to stay at their company 27% more likely to feel optimistic about their company's future Sources: 2015 Edelman Trust Barometer Altimeter & Linkedin: Relationship Economics, October 2014 CIcerón

11 Employee Advocacy Statistics You Need to Know [Infographic]

shared by Tiffani_Allen on Jan 28

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The idea of employee advocacy, or allowing your employees speak on behalf of your brand, has been gaining popularity over the last year– the last few months in particular. Even when we know that som... ething is important, it can be difficult to make a business case if you can’t prove its worth almost immediately. Luckily, there’s no shortage of research that points to the fact that employee advocacy is not only effective, but actually contributes to the overall success and atmosphere of an organization. This infographic explains how employees can lend credibility to an organization because they’re considered more trustworthy than a company itself. But it also shows how organizations can benefit from socially engaging their employees. With employee engagement at an all time low (only 13% say they’re engaged at work), it would seem that there is a disconnect between what we know to be true and what we’re actually doing. In order to sell the idea of an employee advocacy program within any organization, the first step is to understand how important it is for your company specifically to implement it. If you’re interested in learning more about the concept of employee advocacy, join us on March 5th! We’re having a panel of experts from marketing, legal and other departments who will be discussing the trials and tribulations of employee advocacy programs. You can RSVP and learn more at ciceron.com/events!