Transcript

10 Tactics To Attract More Customers To Your Online Store

S ReferralCandy PRESENTS T&CO70 TACTICS WOL THE OIL SCHNA ATTRACT MORE CUSTOMERS TO YOUR ONLINE STORE TACTIC SALE 1 HOLD A SALE $9,90 UP: $1990 Good for getting attention and winning over new customers • Consider introducing limits to suggest exclusivity People like the concept of flash sales that start everyday at 9am. They also like the fact that it's a bit of a race and competitive because some products are limited. THIBAULT VILLET CEO & PARTNER, GLAMOUR SALES CHINA http://technode.com/2013/12/02/Interview-with-luxury-flash-sale-site-glamour-sales-ceo-thibault-villet/ TACTIC 2 RUN A COMPETITION • Run a competition that is purposeful and relevant to your brand & market • Consider using a voting mechanism participants win by getting their friends to vote #CONTRESOIREEFOOT With this strategy, you are targeting the First Birchbox France's hashtag contest Time Visitors who will #contresoireefoot asked First Time Visitors want to join in on the who were ambivalent to the World Cup social conversations craze, "What are you doing instead of watching soccer?" Thousands responded and ultimately get them excited to explore your brand to make a purchase. by sharing the hashtag with non-world cup activities in order to win a €200 shopping spree. TIM SAE KOo CEO, TINT http://www.tintup.com/blog/soclal-ecommerce/ TACTIC 3 GIVE FREE SAMPLES • If limited by cost, give free samples to a random subset of lucky subscribers • Consider reaching out to influential bloggers to review your free samples FREE SAMPLESI You can gain hundreds, even thousands of email subscribers by hosting a product giveaway before or after your online store opens. Ask visitors to register to enter the contest and give bonus entries for sharing the contest on social media networks or forwarding it to friends. Once the site launches, or when the contest ends, send a promotional email offering a discount. MARK HAYES HEAD OF COMMUNICATIONS, SHOPIFY http://www.shopify.com.sg/blog/5893075-17-ways-to-make-your-first-ecommerce-sale LOOK AT HIS BEAUTIFUL CHECK OUT HIS HANDBA GS! SHOES! TACTIC 4 PARTNER UP • Earn your customers' loyalty by introducing them to other quality brands they might like Get more exposure by being visible and active among other players in your niche If the three best principles of successful real estate investing are location, location and location, the three most important elements of growing Did you know? an ecommerce company are Black Milk Clothing uses partner, partner and partner. shoes supplied by their partner, Solestruck. ARTHUR KLEBANOFF CEO, ROSETTABOOKS https://blackmikclothing.com/pages/faqs http://www.inc.com/arthur-klebanoff/partners-how-to-grow-your- e-commerce-business.html TARGETS LOCKED TACTIC 5 WRITE TARGETED BLOG CONTENT • Blogging improves your SEO, bringing in more customers through organic search • Gives your existing visitors the opportunity to share and promote your content Blogging is a great way to build your audience and generate 60% more traffic and sales for your business. You shouldn't treat it of consumers feel more positive as an unnecessary luxury. Even infrequent posts about a company after reading custom content on its site. can help your business. DAN WANG CONTENT SPECIALIST, SHOPIFY http://www.contentplus.co.uk/marketing-resources/Infogr http://www.shopiry.com.sg/blog/13329281-why-every- aphics/anatomy-of-content-marketing ecommerce-business-needs-a-blog-and-9-ideas-to-get- you-started TACTIC 6 OFFER A NEW PRODUCT/SERVICE NEW LOOK! SAME GREAT TASTEI • Novelty is a surefire way of earning attention • Could simply be a repositioning, repackaging or even repricing of an existing product (On repackaging their Dole Frozen Fruit Bags into Single-Serve Cups to a fresher crowd) Although the 64% texture was important, it's only half the solution. We learned that see-through cups were key because it signals to consumers of consumers tried something new because the packaging caught their eye on the retail shelf. the fruit is natural. PAUL PANZA DIRECTOR OF MARKETING, DOLE PACKAGED FOODS http://newsroom.mwv.com/press-release/corporate/m wv-packaging-matters-research-reveals-global-differe http://www.fastcompany.com/3007825/how-three-compa nces-role-packaging nies-are-repackaging-their-food-fresher-crowd TACTIC 7 ADVERTISE THE WILD, WILD ŻEST, • Experiment with different keywords in Google ads to refine your targeting KARL BOEY'S HOT SAUCE • Use unique, relevant landing pages that include the keywords They're so convenient to implement and the results are usually quite good - users are highly likely to click Google Product Listing Ads, which takes 269% away from the regular During the 2013 peak end-of-the-year shopping season, Kenshoo global retailers spent nearly search results and the standard AdWords text ads. In a nutshell, good volume, good ROI, and little effort is 138% more year-over-year (YOY) on Product Listing Ads and saw a required to manage them. 269% MARC POIRIER FOUNDER AND EVP, ACQUISIO SEARCH ENGINE MARKETING EXPERT YoY revenue increase. http://www.cpcstrategy.com/blog/2014/06/why-retallers-win-with-google-shopping-as-told-by-13-ecommerce- experts/ TACTIC 8 PARTICIPATE IN SOCIAL MEDIA • Go to where your target audience is • Listen, contribute and be useful • Create stories worth sharing with others Get to know your shoppers through data, social listening and engagement via real conversations. The data will let you know how well types of You Tube content are performing. Social listening will give you an idea of what your customers are looking to see from you. Engagement opens dialog and actually 93% empowers consumers to feel they are a part of your business. of shoppers' buying decisions are influenced by social media. CARMELLA LANNI BLOGGER, THE VEGAN E-COMMERCE GIRL http://ogcontent.com/ecommerce-content-marketing/ "ISoclalnomics 2014 by Erik Qualman" https://www.youtube.com/watch?v=zxpa4dNVd3c TACTIC 9 INCENTIVIZE FIRST PURCHASE YOUR FIRST POTATO COMES WITH A POTA-TOGA! • Consider offering a small discount for POTAN first time purchases • Make it tangible and obvious what the customer will get if they purchase right now (On "Free Gift WITH FREE SHIPPING With Purchase") You might not be able WITHOUT FREE SHIPPING $137 to offer something in advance, but you can definitely offer something $91 alongside. Even if you don't advertise the gift in advance, slipping samples of other products into your shipped product can create the feeling of having received a gift Surveys suggest that free shipping puts shoppers in a better mood, which may lead them that might earn you a to spend mo re. Where free shipping second purchase. was offered last week, customers spent BETH MORGAN an average of $137 per order, according to the National Retail Federation. MARKETING CONSULTANT AND EARLY-STAGE STARTUP ADVISOR, MARKETINGNERDISTRY.COM Without free shipping, the tab fell to $91. http://business.time.com/2012/12/18/why-free-shipplng- Is-almost-unversal-and-why-you-should-be-wary-or-It/ http://www.shopify.com/blog/8920983-6-ps ych ological-triggers-that-win-sales-and-Influence-c ustomers TACTIC 10 INCENTIVIZE CUSTOMER REFERRALS GLOC Use a dual-sided incentive system to reward both referrer and referees • Write succinct referral emails with clear call-to-action If you do build a 84% great experience, customers tell each other about that. of surveyed shoppers said that Word-of-mouth is word-of-mouth recommendations very powerful. from friends and family were the JEFF BEZOS most trustworthy. CEO, AMAZON.COM http://www.nielsen.com/us/en/Insights/news/2013/under-the-Influenc e-consumer-trust-In-advertising.html http://www.buslnessweek.com/storie s/2004-08-01/online-extra-Jefr-bezo s-on-word-of-mouth-power The fastest way to a customer's heart is through the referral of a trusted friend. Visit ReferralCandy.com to learn how to acquire new high-quality customers! CRAFTED BY S ReferralCandy REVENUE CUSTOMER SPENDING COUPON

10 Tactics To Attract More Customers To Your Online Store

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So, you’ve done all your homework. You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-h...

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