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10 Surprising Facts About Direct Mail

10 SURPRISING FACTS ABOUT DIRECT MAIL There's no denying that digital marketing has exploded in popularity over the past several years. While it's true that the landscape of advertising is always evolving, the research seems to be showing that methods like direct mail aren't going anywhere just yet. Here are 10 FACTS THAT MAY SURPRISE YOU about the continued strength of Direct Mail Marketing. Direct mail remains the largest single direct marketing expenditure. In fact, in the year 2012, "traditional offline marketing" (which includes direct mailers) was a $93.6 billion industry. (Experian Data Quality) $93.6 BILLION A survey by the International Communications Research revealed that of consumers actually prefer traditional 73%0 mail over other advertising methods. 25% Direct mail has a response rate compared to email, 3 23% which only yields a response rate (Harvard Business Review). 45% 4 AÑAAA 79% Four-fifths (79%) of consumers will compared to only who say they deal with email straightaway. October 2013 (Direct Marketing Association) act on direct mail immediately 57% 5 of people say they are most likely to remember a message by mail. (Central Mailing Services, Ltd) 63% Over three quarters of direct mail is opened by recipients and read the contents. (Direct Mail Information Service) 39% of customers say they try a new business because of their direct mail advertising. (Direct Marketing Association) 70% In a survey by Mail Print, of people said after receiving a mailer from a business they had stopped using, they renewed their relationships with them. According to the Direct Marketing Association, after receiving a mailer, 44% 34% 26% of people visit the brands website, search for them online, save it for future reference. of U.S. respondents agreed with the following statement: "I enjoy getting postal mail from brands about new products." (Epsilon 2012 Channel Preference Study) 59% 10 Data presented by Southwest Direct - a privately owned business communications firm based in Fort Myers, Florida providing full service direct marketing and business process outsourcing solutions to government, businesses and nonprofits. Visit our official website at SWDIRECT.COM SOUTHWEST Visit Us: 2129 Andrea Lane, Fort Myers, FL 33912 f /pages/SouthWest-Direct/190018481039958 /SouthWestDirect Contact Us: 239.768.9588 DIRECT Reference: http://www.fastgorillaflyers.com 8 ШШ

10 Surprising Facts About Direct Mail

shared by swdirect on Apr 28
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There’s no denying that digital marketing has exploded in popularity over the past several years. While it’s true that the landscape of advertising is always evolving, the research seems to be sho...

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