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10 Steps to Trade Show Success Infographic

10 STEPS MOST IMPORTANT PLEXKITS YOU MUST FOLLOW FOR A SUCCESSFUL TRADE SHOW Trade shows should be a crucial part of your overall marketing plan. Imagine a room filled with hundreds of potential customers and you quickly realize why you need to properly prepare for each trade show. Make sure you take the time to do some advance preparation and follow these 10 Steps. DEFINE YOUR GOALS Setting clear objectives can help you determine if the trade show was a 1 success. Identifying your goals will also help you calculate your Return on Investment (ROI) when the show is over. Setting goals ahead of time will help make every decision you make after this point infinitely easier. PICK THE RIGHT SHOW There are thousands of shows held annually, and you will want to choose one that draws your target market. Consider the geographic location of the show and the time of year it is scheduled. Find out about companies in your industry that plan to attend, and factor in costs for travel and transporting exhibition materials. SET A BUDGET It is necessary to set a budget right up front to avoid the pitfalls. Your exhibit 3 space at the trade show usually represents about a quarter of the total trade show budget, excluding personnel. Be sure to figure in the cost of transporting the exhibit, signage, printed materials and promotional items as well as travel expenses. CREATE A CHECKLIST 4. Successfully participating in a trade show involves a ridiculous amount moving parts, and you need to coordinate them well in advance. I know where you can buy a sweet Trade Show Checklist that will make you a trade show Rockstar! (Spoiler: It's ours. we love shameless plugs) ΑΤT RACT ATTEΝΤION You will want to create an open and inviting exhibit with that “wow factor" that attracts attention and draws people away from your competitors and over to your booth. Building a remarkable exhibit can be expensive, but keep in mind that you can use it again at future trade shows to amortize your initial cost. TRAIN YOUR STAFF Role playing ahead of time is a good way to train your staff so they'll know how to generate leads and close sales. Choose a few key points and stay on message in the brief time your staff will spend with each customer and prospect. STRENGTH IN NUMBERS Trade shows run long hours during the day and into the night, which is to your advantage. Make sure you have adequate help at the booth so that you can allow your staff to take much- needed breaks every so often. Booth staff should present themselves as friendly and knowledgeable about your products. TARGET YOUR MARKETING 8. Make appointments with existing customers and prospects ahead of time, and promote your exhibit booth by direct mail, email, phone calls, and reminders in advance of the show. Once your customers step into the trade show, many distractions are competing for their attention. EVERYBODY LOVES FREE Everybody likes free stuff. If you decide on promotional giveaways, the idea is to pick something useful that has staying power. Or, if your business warrants a more expensive item, try something new and techy that will get people talking. TRACK YOUR LEADS Try preparing a simple lead card with checkoff boxes for the most important 10 qualifying questions and space for notes to use at the trade show. The information generated will be crucial when following up on leads. Make sure all the lead cards are kept in a safe place so they do not get lost in the excitement of the show. After the trade show, compare your original list of goals you created in Step 1 with your accomplishments, and take the time to analyze your ROI so you can plan for the future. You may be surprised at how successful the show was in building customer relationships, generating leads and obtaining exposure for your company and product lines. PLEXKITS MARKETING TOOLS & TEMPLATES WWW.PLEXKITS.COM 15

10 Steps to Trade Show Success Infographic

shared by PLEXKITS on Feb 24
Here's a simple infographic I created for the PLEXKITS guide to 10 Most Important Steps to Trade Show Planning Success. The graphic is fairly simple the context was mainly taken from the guide. It off...


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