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10 Steps for Highly Effective Google Advertising

10 Tips for Google Ads All campaigns Overview Overview Highly Effective Google Ads Campaigns Campaign status: All; Ad group status: All ADD FILTER Settings + NEW CAMPAIGN Léss • Locations Clicks Impressions - Change history 1.08K 46.3K Performance 500 targets Campaign groups • 1 Track your website activity and sales with Google Analytics to identify valuable keywords & irrelevant clicks KEYWORDS 3 Make use of Negative keywords Create focused ad groups with only 1 to 3 closely related keywords to reduce irrelevant clicks MYBRAND 4 Bid on your own Brand to prevent competitors exploiting your brand Create at least 3 ads per ad group to improve your odds name 6 7 Include your keywords in your ad title & description Utilise Ad Extensions to increase relevance and engagement 8 Activate Google Audiences to target relevant demographics, interests Link to dedicated landing pages that include the keywords as headings and remove irrelevant content & links and intents 10 Keep testing and tracking your ads to increase acquisitions & ROI The key to effective Google ads optimisation is tight alignment of keywords, ads, and landing pages. This will increase your quality score leading to a better ad rank & hence better RO! Google is a registered trademark and the authors of this infographic are in no way affiliated with Google Inc

10 Steps for Highly Effective Google Advertising

shared by Sam_Gurgis on Sep 28
Quick and effective strategies for effective Google search advertising.




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